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41.
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Principles of service marketing and management by Christopher Lovelock and Lauren Wright by
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

42.
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Marketing : real people, real choices by Michael R. Solomon and Elnora W. Stuart by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 SOL.

43.
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Kleeper's advertising procedure by J. Thomas Russell and W. Ronald Lane by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

44.
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Services marketing by Christopher H. Lovelock by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International 1996
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

45.
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Sales promotion management by John A. Quelch by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.82 QUE.

46.
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Marketing research by Alvin C. Burns and Ronald F. Bush by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

47.
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Services marketing : a strategic approach by Karen P. Goncalves by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.804 GON.

48.
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49.
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Globalization of services : India's opportunities and constraints by Rupa Chanda by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2002
Availability: Items available for loan: KEIC (1)Call number: 381.0954 CHA.

50.
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India sustaining reform reducing poverty by The World Bank
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 339.46 IND.

51.
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Industrial marketing by P. K. Ghosh by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univarsity Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.809 GHO.

52.
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India : the emerging giant by Arvind Panagariya by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2008
Availability: Items available for loan: KEIC (1)Call number: 330.95405 PAN.

53.
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Knowledge societies : information technology for sustainable development by
Material type: Text Text
Publication details: New York: Oxford University Press Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 001.64 KNO.

54.
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Contemporary strategic marketing by Ross Brennan, Paul Baines and Paul Garneau by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8101 BRE.

55.
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Global broadcasting systems by Robert L. Hilliard and Michael C. Keith by
Material type: Text Text
Language: English
Publication details: New Delhi: Focal Press 1996
Availability: Items available for loan: KEIC (1)Call number: 384 HIL.

56.
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Financial services marketing by Tina Harrison by
Material type: Text Text
Language: English
Publication details: Essex: Pearson Education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 HAR.

57.
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Seven secrets of service strategy by Jacques Horovitz by
Material type: Text Text
Language: English
Publication details: Harlow: Financial Times Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 658.804 HOR.

58.
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Living supply chains : how to mobilizine the enterprise around delivering what your cutomers want by John Gattorna by
Material type: Text Text
Language: English
Publication details: New York : Financial Times 2006
Availability: Items available for loan: KEIC (1)Call number: 658.7 GAT.

59.
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Chaotic markets : thriving in a world of unpredictability by A. Coskun Samli by
Material type: Text Text
Language: English
Publication details: Westport: Praeger Publishers 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8101 SAM.

60.
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Advertising works 4: papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1986 by
Material type: Text Text
Publication details: London: Cassell Educational House 1987
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.

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