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41.
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Developing successful marketing strategies by David Parmerlee by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.800285 PAR.

42.
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Textbook of marketing of services : the Indian experience by Nimit Chowdhary and Monika Chowdhary by
Material type: Text Text
Language: English
Publication details: New York: Macmillan India Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.804 CHO.

43.
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Future consumer.com : the webolution of shopping to 2010 by Frank Feather by
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.834 FEA.

44.
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Improving marketing effectiveness : the methods and tools that work best by Robert Shaw by
Material type: Text Text
Language: English
Publication details: London: Profit books Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 SHA.

45.
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Sales management: Decisions, strategies and cases by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (21)Call number: 658.81 STI, ...

46.
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Marketing management : text and cases by Rajagopal by
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 RAJ.

47.
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Application exercises in marketing : the Indian context by S. Ramesh Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2000
Availability: Not available: KEIC: On hold (1).

48.
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Multi-channel marketing : maximum market share with an integrated marketing strategy by Kevin B. Tynan by
Material type: Text Text
Language: English
Publication details: New Delhi:: Vision Books Pvt Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.802 TYN. Not available: KEIC: Lost (1).

49.
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Global marketing strategies by Jean-Pierre Jeannet and Hubert D. Hennessey by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Bombay: Jaico Publishing House 1994
Availability: Items available for loan: KEIC (1)Call number: 658.848 JEA.

50.
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The business of marketing by
Material type: Text Text
Publication details: Bombay: Jaico Publishing House 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 VAR.

51.
Promotion management by John J. Burnett by
Edition: 1st Indian ed.
Material type: Text Text
Language: English
Publication details: New Delhi: A.I.T.B.S. Publishers and Distributors 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 BUR.

52.
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Brand management : perspectives and practices by Series: Marketing series
Material type: Text Text
Publication details: Hyderabad: ICFAI Press, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

53.
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Marketing management by David W. Cravens, Gerald E. Hills and Robert B. Woodruff by
Material type: Text Text
Language: English
Publication details: Delhi: All India Traveller Bookseller 1994
Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA.

54.
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The global manager by R L Bhatia by
Material type: Text Text
Language: English
Publication details: New Delhi: Wheeler Publishing 1994
Availability: Items available for loan: KEIC (1)Call number: 658.4092 BHA.

55.
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International marketing by Philip R. Cateora, John L. Graham and Prashant Salwan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (3)Call number: 658.84 CAT, ...

56.
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Advertising media planning by Jack Z. Sissors and Roger B. Baron by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS.

57.
Marketing by Paul Baines, Chris Fill, Kelly Page by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAI.

58.
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Strategic marketing : creating competitive advantage by Douglas West, John Ford and Essam Ibrahim by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8101 WES.

59.
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Marketing management : global perspective Indian context by V. S. Ramaswamy and S. Namakumari by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan Publishers India Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.802 RAM.

60.
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Marketing the sports organisation : building networks and relationships by Alain Ferrand and Scott McCarthy by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2009
Availability: Items available for loan: KEIC (1)Call number: 338.4379606 FER.

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