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401.
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Vodkas of the world by Gilbert Delos and Photographs by Matthieu Prier by
Material type: Text Text
Language: English
Publication details: New Jersey: Welfleet Press 1998
Availability: Items available for loan: KEIC (1)Call number: 659.196635 DEL.

402.
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How to get the best advertising from your agency : a guide to quickly building a productive team by Nancy L. Salz by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAL.

403.
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Product placement in Hollywood films : a history by Kerry Segrave by
Material type: Text Text
Language: English
Publication details: North Carolina: McFarland and Company 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 SEG .

404.
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Unleashing the ideavirus : stop marketing at people ! turn your ideas into epidemics by helping your customers do the marketing for you by Seth Godin, foreword by Malcolm Gladwell by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Hyperion 2001
Availability: Items available for loan: KEIC (1)Call number: 659.133 GOD.

405.
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Handbook of cross-cultural marketing by Paul A Herbig by
Material type: Text Text
Language: English
Publication details: New York: International Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.848 HER.

406.
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The art of client service by Robert Solomon by
Material type: Text Text
Language: English
Publication details: Chicago: dearbon Financial Publishing 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 SOL.

407.
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The great tween buying machine : capturing your share of the multi-billion-dollar tween market by David L. Siegel, Timothy J. Coffey and Gregory Livingston by
Material type: Text Text
Language: English
Publication details: Chicago: Dearborn Trade Publishing 2004
Availability: Items available for loan: KEIC (1)Call number: 658.800834 SIE.

408.
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Advertising theory and practice by C. H. Sandage, Vernon Fryburger, Kim Rotzoll by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New York: Longman, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAN.

409.
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Advertising theory and practice: instructor's manual by Sandage, Fryburger, Rotzoll by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New York: Longman Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAN.

410.
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Public communication campaigns by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Sage Publications India pvt. ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 302.234 PUB.

411.
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Mass communication and public health : complexities and conflicts by Series: Sage focus edition ; v. 21
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 362.1014 MAS.

412.
Visual persuation : the role ofimages in advertising by Paul Messaris by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publicarions India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1042 MES.

413.
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Media analysis techniques by Arther Asa Berger by Series: The Sage commtext series; Vol. 10
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 BER.
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414.
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Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 BEA.

415.
Gender issues and consumer behaviour by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8348 GEN.

416.
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The commercialization of American culture : new advertising, control and democracy by Matthew P. McAllister by
Material type: Text Text
Language: English
Publication details: California: Sage Publications Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1042 MCA.

417.
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Feminism, multiculturalism, and the media : global diversities by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 302.23082 VAL.

418.
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Convergence integrating media information and communication by Thomas F. Baldwin, D. Stevens McVoy and Charles Steienfield by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd 1996
Availability: Items available for loan: KEIC (1)Call number: 302.2 BAL.

419.
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Global marketing and advertising : understanding cultural paradoxes by Marieke de Mooij by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989
Availability: Items available for loan: KEIC (2)Call number: 658.802 MOO, ...

420.
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Marketing and consumer research in the public interest by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAR.

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