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421.
Television and its audience by Patrick Barwise and Andrew Ehrenberg by
  • Barwise, Patrick
  • Ehrenberg, Andrew
Series: Sage communication in society series
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 1992
Availability: Items available for loan: KEIC (1)Call number: 302.2345 BAR.

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422.
Media culture and society : a critical reader by
  • Collins, Richard (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

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423.
Television and political advertising : signs, codes, and images by
  • Biocca, Frank (ed.)
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1932 TEL.

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424.
Advertising exposure, memory and choice by
  • Mitchell, Andrew A. (ed.)
Series: A series sponsored by the society for consumer psychology
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1019 ADV.

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425.
Attention, attitude, and affect in response to advertising by
  • Clark, Eddie M. (ed.)
  • Brock, Timothy C. (ed.)
  • Stewart,David W. (ed.)
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1019 ATT.

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426.
Advertising and public relations law by Roy L. Moore, Ronald T. Farrar, and Erik L. Collins by
  • Moore, Roy L
  • Collins, Erik L
  • Farrar, Ronald T
Material type: Text Text
Language: English
Publication details: New Jersey: Lawrence Erlbaum Associates 1997
Availability: Items available for loan: KEIC (1)Call number: 343.73082 MOO.

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427.
A cognitive psychology of mass communication by Richard Jackson Harris by
  • Harris, Richard Jackson
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jercy: Lawrence Erlbaum Associates, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.23019 HAR.

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428.
Ratings analysis : the theory and practice of audience research by James G. Webster, Patricia F. Phalen and Lawrence W. Lichty by
  • Webster, James G
  • Lichty, Lawrence W
  • Phalen, Patricia F
Series: LEA's communication series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersy: Lawrence Erlbaum Associates, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 384.543 WEB.

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429.
Web wisdom : how to evaluate and create information quality on the web by Janet E. Alexander and Marsha Ann Tate by
  • Alexander, Janet E
  • Tate, Marsha Ann
Material type: Text Text
Language: English
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 005.72 ALE.

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430.
Advertising and the world wide web by
  • Schumann, David W. (ed.)
  • Thorson, Esther (ed.)
Material type: Text Text
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.14 ADV.

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431.
Media economics : theory and practie by
  • Alexander, Alison (ed.)
  • Owers, James (ed.)
  • Carveth, Rod (ed.)
  • Hollifield, C. Ann (ed.)
  • Greco, Albert N. (ed.)
Edition: 3rd ed.
Material type: Text Text
Publication details: New Jercy: Lawrence Erlbaum Associates, Inc., 2003
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 MED.

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432.
Television and child development by Judith Van Evra by
  • Evra, Judith Van
Series: LEA's communication series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Lawrence Erlbaum Associates 2004
Availability: Items available for loan: KEIC (1)Call number: 302.2345083 EVR.

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433.
Cybertalk that sells : the ultimata source of words, phrases, banners, and buzzwords for selling your products, services, and ideas through the new digital and interactive media by Herschell Gordon Lewis and Jamie Murphy by
  • Lewis, Herschell Gordon
  • Murphy, Jamie
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1998
Availability: Items available for loan: KEIC (1)Call number: 659.13 LEW.

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434.
Advertising in America : the first 200 years by Charles Goodrum and Helen Dalrymple by
  • Goodrum, Charles
  • Dalrymple, Helen
Material type: Text Text
Language: English
Publication details: New York: Harry N. Abrams, Inc. 1990
Availability: Items available for loan: KEIC (1)Call number: 659.10973 GOO.

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435.
Beer blast : the inside story of the brewing industry's bizarre battles for your money by Philip Van Munching by
  • Van Munching, Philip
Material type: Text Text
Language: English
Publication details: New York: Time Business 1997
Availability: Items available for loan: KEIC (1)Call number: 338.4 VAN.

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436.
The care and feeling of ideas by Bill Backer by
  • Backer, Bill
Material type: Text Text
Language: English
Publication details: New York: Times Book 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 BAC.

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437.
Media selling : broadcasting, cable, print and interactive by Charles Warner and Joseph Buchman by
  • Warner, Charles
  • Buchman, Joseph
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Iowa: Iowa State Press 2003
Availability: Items available for loan: KEIC (1)Call number: 659.13088 WAR.

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438.
Commodity advertising and promotion by
  • Kinnucan, Henry W. (ed.)
  • Chang, Hui-Shung (ed.)
  • Thompson, Stanley R. (ed.)
  • Chang, Hui-Shung (ed.)
Material type: Text Text
Publication details: Ames: Iowa State University Press 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1964113 COM.

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439.
Soft soap, hard sell : American hygiene in an age of advertisement by Vincent Vinikas by
  • Vinikas, Vincent
Material type: Text Text
Language: English
Publication details: Iowa: Iowa State University Press 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1966855 VIN.

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440.
Advertising in Asia : communication, culture and consumption by
  • Frith, Katherine Toland (ed.)
Edition: 1st ed.
Material type: Text Text
Publication details: Ames: Iowa state univesity press, 1996
Availability: Items available for loan: KEIC (2)Call number: 659.1095 ADV, ...

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