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421.
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The DNA of customer experience : how emotions drive value by Colin Shaw by Series: ACHE management series
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.812 SHA.

422.
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Enduring success : what top companies do differently by Frank Bailom, Kurt Matzler and Dieter Tschemernjak by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.409 BAI.

423.
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Solving problems with design thinking : 10 stories of what works by Jeanne Liedtka, Andrew King and Kevin Bennett by
Material type: Text Text
Language: English
Publication details: New York: Columbia University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.403 LIE.

424.
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The effortless experience : conquering the new battleground for customer loyalty by Matthew Dixon, Nick Toman and Rick DeLisi by
Material type: Text Text
Language: English
Publication details: London: Portfolio Penguin 2013
Availability: Items available for loan: KEIC (1)Call number: 658.812 DIX.

425.
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Traction : how any startup can achieve explosive customer growth by Gabriel Weinberg and Justin Mares by
Material type: Text Text
Language: English
Publication details: Great Britain: Portfolio Penguin 2015
Availability: Not available: KEIC: Checked out (1).

426.
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Niche envy : marketing discrimination in the digital age by Joseph Turow by
Material type: Text Text
Language: English
Publication details: Cambridge: The MIT Press 2002
Availability: Items available for loan: KEIC (1)Call number: 658.834 TUR.

427.
Why should anyone buy from you? : earn customer trust to drive business success Justin Basini by
Material type: Text Text
Language: English
Publication details: Harlow: Pearson Education Limited;UK 2011
Availability: Items available for loan: KEIC (1)Call number: 658.85 BAS.

428.
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers by
Material type: Text Text
Publication details: New Delhi: Macmillan India Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.872 DIR.

429.
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Marketing in the 21st century : new world marketing by Series: Praeger perspectives
Material type: Text Text
Publication details: Westport: Praeger Publishers 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

430.
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Marketing in the 21st century : company and customer relations by Series: Praeger perspectives
Material type: Text Text
Publication details: Westport: Praeger Publishers 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

431.
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Marketing mavens by Noel Capon by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAP.

432.
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Excellence wins : a no-nonsense guide to becoming the best in a world of compromise by Horst Schulze and Dean Merrill by
Material type: Text Text
Language: English
Publication details: Grand Rapids, MI.: Zondervan 2019
Availability: Items available for loan: KEIC (1)Call number: 658.3 SCH.

433.
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Good profit : how creating value for others built one of the world's most successful companies by Charles G. Koch by
Material type: Text Text
Language: English
Publication details: London: Random House 2015
Availability: Items available for loan: KEIC (1)Call number: 658.408 KOC.

434.
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Cross-cultural management : a transactional approach by Taran Patel by
Material type: Text Text
Language: English
Publication details: New York: Routeldge 2015
Availability: Items available for loan: KEIC (1)Call number: 658.3008 PAT.

435.
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Airline ecommerce by Michael Hanke by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2016
Availability: Items available for loan: KEIC (1)Call number: 387.7420688 HAN.

436.
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The 4A's of marketing : creating value for customers, companies and society by Jagdish N. Sheth and Rajendra Sisodia by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2017
Availability: Items available for loan: KEIC (1)Call number: 658.8 SHE.

437.
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Human resource management and change : a practising manager's guide by Lanny Entrekin and Brenda D Scott-Ladd by
Material type: Text Text
Language: English
Publication details: New York: Routeldge 2015
Availability: Items available for loan: KEIC (1)Call number: 658.3 ENT.

438.
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CRM : the foundation of contemporary marketing strategy by Roger J. Baran and Robert Galka by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (1)Call number: 658.802 BAR.

439.
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The 4A's of marketing : creating value for customers, companies and society by Jagdish N. Sheth, Rajendra S. Sisodia by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8 SHE.

440.
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Chocolates on the pillow aren't enough : reinventing the customer experience by Jonathan M. Tisch, with Karl Weber by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 647.94068 TIS.

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