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4201.
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Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education 2009
Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ...

4202.
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Creative writing : a beginner's manual by Anjana Neira Dev, Anuradha Marwah and Swati Pal by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 707.41 DEV.

4203.
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Facility planning : principles, technology, guidelines by Jeffrey E. Clark by
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley 2008
Availability: Items available for loan: KEIC (1)Call number: 658.2 CLA.

4204.
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Ethics and the conduct of business by John Raymond Boatright by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley 2009
Availability: Items available for loan: KEIC (1)Call number: 174.4 BOA.

4205.
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Best practice cases in branding : lessons from the world's strongest brands by Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

4206.
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Merchandising mathematics for retailing by Cynthia R. Easterling, Ellen L. Flottman, Marian H. Jernigan and Beth E. S. Wuest
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.87 MER, ...

4207.
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Organizational behavior by Stephen P. Robbins, Timothy A. Judge and Seema Sanghi by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Dorling Kindersley (India) Pvt. Ltd 2009
Availability: Items available for loan: KEIC (3)Call number: 658.4 ROB, ...

4208.
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Soft skills for the BPO sector by Shalini Verma by
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley (India) Pvt.Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 658.3112 VER.

4209.
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Retail buying (with DVD) by Jay Diamond and Gerald Pintel by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2009
Availability: Items available for loan: KEIC (2)Call number: 658.72 DIA, ...

4210.
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PR 2.0 new media, new tools, new audiences by Deirdre Breakenridge by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2008
Availability: Items available for loan: KEIC (1)Call number: 659.2 BRE.

4211.
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Big ideas to big results : remake and recharge your company, fast by Michael Kanazawa and Robert H. Miles by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4063 KAN.

4212.
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The momentum effect : how to ignite exceptional growth by J. C. Larreche by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.406 LAR.

4213.
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Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhusan Dash by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2009
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.

4214.
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Pakistan : the struggle within by
Material type: Text Text
Publication details: Delhi: Pearson Education, 2009
Availability: Items available for loan: KEIC (1)Call number: 320.95491 PAK.

4215.
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Customer relationship management by Ed Peelen by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2009
Availability: Not available: KEIC: Checked out (1).

4216.
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Services marketing : people, technology, strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

4217.
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Sales management : shaping future sales leaders by John, F. Tanner JR, Earl D. Honeycutt JR and Robert C. Erffmeyer by
Material type: Text Text
Language: English
Publication details: New Delhi : Dorling Kindersley Pvt.Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 658.81 TAN.

4218.
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Understanding cross cultural management by Marie Jo Elle Browaeys and Roger Price by
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley (India) Pvt. Ltd. 2012
Availability: Items available for loan: KEIC (2)Call number: 658.3008 BRO, ...

4219.
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Brilliant business writing : how brilliant business writers make their words work by Neil Taylor by
Material type: Text Text
Language: English
Publication details: New Delhi : Dorling Kindersley(india)Pvt.Ltd 2010
Availability: Items available for loan: KEIC (1)Call number: 651.74 TAY.

4220.
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Ignited minds : unleashing the power within India by A P J Abdul Kalam by
Material type: Text Text
Language: English
Publication details: New Delhi : Penguin Books 2003
Availability: Items available for loan: KEIC (1)Call number: 306.08954 KAL.

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