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441.
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Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty by Harvey Thompson by
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8343 HUG.

442.
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Pratical marketing research : an integrated global perspective by Neil Bruce Holbert and Mark W. Speece by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 HOL.

443.
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The project management advisor : 18 major project screw ups, and how to cut them off at the pass by Lonnie Pacelli by
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall 2004
Availability: Items available for loan: KEIC (2)Call number: 658.404 PAC, ...

444.
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Making innovation work : how to manage it, measure it, and profit from it by Tony Davila, Marc J. Epstein and Robert Shelton by
Material type: Text Text
Language: English
Publication details: New Jersey: Wharton ASchool Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.4063 DAV.

445.
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Consumer behavior in marketing strategy by John A. Howard by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOW.

446.
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Consumer behaviour in marketing strategy by John A. Howard by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOW.

447.
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Management accounting by Anthony A. Atkinson...[et al.]
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.1511 MAN.

448.
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The power of the purse : how smart businesses are adapting to the world's most important consumers women by Fara Warner by
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 WAR.

449.
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Global marketing by Warren J Keegan and Mark C Green by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE.

450.
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Design and marketing of new products by Glen L. Urban and John R. Hauser by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.5752 URB.

451.
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Marketing classics : a selection of influential articles by Ben M. EnisKeith K. CoxMichael P. Mokwa by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 ENI.

452.
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Data analysis using regression models : the business perspective (with Floppy) by Edward W. Frees by
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 300.1519536 FRE.

453.
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Advertising research : theory and practice by Joel J. Davis by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1072 DAV.

454.
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Marketing : real people, real choices by Michael R. Solomon and Elnora W. Stuart by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 SOL.

455.
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Africa rising : how 900 million African consumers offer more than you think by Vijay Mahajan and Robert E. Gunther by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 382.096 MAH.

456.
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Marketing management : an Asian perspectives by Philip Kotler...[et al.]
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.802 KOT.

457.
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Global Marketing : a marke-responsive approach by Svend Hollensen by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (2)Call number: 658.848 HOL, ...

458.
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Essentials of new product management by Glen L. Urban, John R. Hauser and Nikhilesh Dholakia by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.575 URB.

459.
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising by Marieke de Mooij by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOO.

460.
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Experiential learning : experience as the source of learning and development by David A. Kolb by
Material type: Text Text
Language: English
Publication details: New Jersy: Prentice Hall, Inc. 1984
Availability: Items available for loan: KEIC (1)Call number: 370.15 KOL.

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