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481.
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100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world by Martin Newman and Malcolm McDonald by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Items available for loan: KEIC (2)Call number: 658.812 NEW, ...

482.
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Customer innovation : delivering a customer-led strategy for sustainable growth by Marion Debruyne and Koen Tackx by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 DEB.

483.
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Creating customer loyalty : build lasting loyalty using customer experience management by Chris Daffy by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 DAF.

484.
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Marketing strategy : the difference between marketing and markets by Paul Fifield by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Elsevier 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIF.

485.
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Critical marketing : defining the field by
Material type: Text Text
Publication details: Burlington: Butterworth-Heinemann, 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8001 CRI.

486.
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Building customer-brand relationships by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz and Mariam Azzaro by
Material type: Text Text
Language: English
Publication details: New York: M.E.Sharpe 2009
Availability: Items available for loan: KEIC (1)Call number: 658.812 BUI.

487.
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How to become a rainmaker : the rules for getting and keeping customers and clients by Jeffrey J Fox by
Material type: Text Text
Language: English
Publication details: New York: Hachette Book 2015
Availability: Items available for loan: KEIC (1)Call number: 658.8 FOX.

488.
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The future of relationship marketing by
Material type: Text Text
Publication details: New York: Best Business Books, 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 FUT.

489.
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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty by Laurence Vincent by
Material type: Text Text
Language: English
Publication details: New York: Amacom 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 VIN.

490.
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What customers crave : how to create relevant and memorable experiences at every touchpoint by Nicholas J. Webb by
Material type: Text Text
Language: English
Publication details: New York: AMACOM, American Management Association 2017
Availability: Items available for loan: KEIC (1)Call number: 658.812 WEB.

491.
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Agency mania : harnessing the madness of client/agency : relationships for high-impact results by Bruno Gralpois by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Beaufort Books 2019
Availability: Items available for loan: KEIC (1)Call number: 658.804 GRA.

492.
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Mommy, where do customers come from ? by Larry Bailin by
Material type: Text Text
Language: English
Publication details: : Larstan Publishing, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.834 BAI.

493.
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The startup owner's manual : the step-by-step guide for building a great company by Steve Blank and Bob Dorf by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Pescadero, Calif.: K and S Ranch Publication 2012
Availability: Items available for loan: KEIC (1)Call number: 658.11 BLA.

494.
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The four steps to the epiphany : successful strategies for products that win by Stave Blank by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: California: S. G. Blank 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4012 BLA.

495.
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Strategic customer management : integrating relationship marketing and CRM by Adrian Payne and Pennie Frow by
Material type: Text Text
Language: English
Publication details: New Delhi: Cambridge University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.812 PAY.

496.
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Engage! : the complete guide for brands and business to build, cultivate, and measure success in the new web by Brian Solis by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.872 SOL.

497.
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Inbound marketing : attract, engage, and delight customers online by Brian Halligan and Dharmesh Shah by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 HAL.

498.
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Kellogg on branding in a hyper-connected world by
Material type: Text Text
Publication details: Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

499.
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The social media MBA : your competitive edge in social media strategy development and delivery / by Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 HOL.

500.
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Customer relationship management : concepts and technologies by Francis Buttle and Stan Maklan by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2015
Availability: Items available for loan: KEIC (5)Call number: 658.812 BUT, ...

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