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501.
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A never-before world : tracking the evolution of consumer India by Rama Bijapurkar ; introduction by P. Chidambaram by
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2013
Availability: Items available for loan: KEIC (2)Call number: 330.954 BIJ, ...

502.
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Entrepreneurship simplified from idea to ipo by Ashok Soota and S.R. Gopalan by
Material type: Text Text
Language: English
Publication details: Gurgan, Haryana: Penguin Books India 2016
Availability: Items available for loan: KEIC (1)Call number: 338.04 SOO.

503.
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Leaders eat last : why some teams pull together and others don't by Simon Sinek by
Material type: Text Text
Language: English
Publication details: London: Penguin 2017
Availability: Items available for loan: KEIC (1)Call number: 658.4092 SIN.

504.
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#Republic : divided democracy in the age of social media by Cass R. Sunstein by
Material type: Text Text
Language: English
Publication details: Princeton: Princeton University Press 2017
Availability: Items available for loan: KEIC (1)Call number: 303.4833 SUN.

505.
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Because internet : understanding the new rules of language by Gretchen McCulloch by
Material type: Text Text
Language: English
Publication details: New York: Riverhead Books 2019
Availability: Items available for loan: KEIC (1)Call number: 302.231 MCC.

506.
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Consumer culture and modernity by Don Slater by
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2008
Availability: Items available for loan: KEIC (1)Call number: 306.309 SLA.

507.
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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding by Aeron Davis by
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2013
Availability: Items available for loan: KEIC (1)Call number: 302.2 DAV.

508.
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World at risk by Ulrich Beck ; translated by Ciaran Cronin by
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2012
Availability: Items available for loan: KEIC (1)Call number: 304.2 BEC.

509.
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Youtube : online video and participatory culture by Jean Burgess and Joshua Green by
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2009
Availability: Items available for loan: KEIC (1)Call number: 303.4833 BUR.

510.
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Geomedia : networked cities and the future of public Space by Scott McQuire by
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2016
Availability: Items available for loan: KEIC (1)Call number: 307.76 MCQ.
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511.
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Digital media and society : an introduction by Adrian Athique by
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2013
Availability: Items available for loan: KEIC (1)Call number: 302.231 ATH.
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512.
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Transnational audiences : media reception on a global scale by Adrian Athique by
Material type: Text Text
Language: English
Publication details: Cambridge: Policy 2016
Availability: Items available for loan: KEIC (1)Call number: 302.23 ATH.
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513.
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Masculinity and popular television by Rebecca Feasey by
Material type: Text Text
Language: English
Publication details: Edinburgh: Edinburgh University Press Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 791.456521 FEA.

514.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Erik Du Plessis by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8342 PLE, ...

515.
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Paid attention : innovative advertising for a digital world by Faris Yakob by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2015
Availability: Items available for loan: KEIC (1)Call number: 659.1 YAK.

516.
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Consumer tribes by
Material type: Text Text
Publication details: New York: Butterworth-Heinemann, 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CON.

517.
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Managing cultural differences : global leadership strategies for the 21st century (with CD) by Robert T. Moran, Philip R. Harris and Sarah V. Moran by
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.18 MOR.

518.
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Grow : how ideals power growth and profit at the world's 50 greatest companies by Jim Stengel by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Virgin books 2012
Availability: Items available for loan: KEIC (1)Call number: 658.00722 STE.

519.
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Zero to one : notes on startups, or how to build the future by Peter A. Thiel and Blake Masters by
Material type: Text Text
Language: English
Publication details: London: Random House 2014
Availability: Not available: KEIC: Pending hold (1).

520.
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Originals : how non-conformists change the world by Adam M Grant by
Material type: Text Text
Language: English
Publication details: London: WH Allen 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4063 GRA.

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