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521.
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The intention economy : when customers take charge by Doc Searls by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing;USA 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8342 SEA, ...

522.
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The experience economy : updated edition by B. Joseph Pine II and James H. Gilmore by
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2011
Availability: Items available for loan: KEIC (1)Call number: 658.15 PIN.

523.
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Harvard business review on increasing customer loyalty by Harvard Business School Publishing Series: Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: Boston, Mass: Harvard Business Review Press 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8343 HAR.

524.
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Harvard Business Review on reinventing your marketing by Harvard Businss Review
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 HBR, ...

525.
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Fixing the game : how runaway expectations broke the economy and how to get back to reality by Roger L. Martin by
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4 MAR.

526.
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The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world by Frederick F. Reichheld and Rob Markey by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School 2011
Availability: Not available: KEIC: Checked out (1).

527.
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HBR's 10 must reads on strategic marketing by Harvard Business School Publishing Series: HBR's 10 must reads series
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.802 HAR.
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528.
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The innovator's dilemma : when new technologies cause great firms to fail by Clayton M. Christensen by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business press 2016
Availability: Items available for loan: KEIC (1)Call number: 658.4 CHR.

529.
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Social media is a cocktail party : why you already know the rules of social media marketing by Jim Tobin and Lisa Braziel by
Material type: Text Text
Language: English
Publication details: North Carolina: Ignite Social Media 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 TOB.

530.
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Brand desire : how to create consumer involvement and inspiration by Nicholas Ind and Oriol Iglesias by
Material type: Text Text
Language: English
Publication details: London: Bloomsbury 2016
Availability: Items available for loan: KEIC (1)Call number: 658.827 .

531.
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Winning lessons from corporate life by O. P. Khetan by
Material type: Text Text
Language: English
Publication details: Gurgaon: Partridge Publishing 2015
Availability: Items available for loan: KEIC (1)Call number: 658.4 KHE.

532.
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Retail supply chain management by James B. Ayers and Mary Ann Odegaard by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boca Raton: CRC Press 2018
Availability: Items available for loan: KEIC (1)Call number: 658.87 AYE.

533.
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Gamification engage customers in your business by Benjamin Borowski by
Material type: Text Text
Language: English
Publication details: Seattle: Create Space Independent Publishing 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOR.

534.
Customer-driven disruption : five strategies to stay ahead of the curve by Suman Sarkar by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Oakland: Berrett-Koehler Publishers 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 SAR.

535.
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Unlocking the customer value chain : how decoupling drives consumer disruption by Thales S. Teixeira and Greg Piechota by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Currency 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 TEI.

536.
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Retailing in the twenty-first century by Jay Diamond and Sheril Litt by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 DIA.

537.
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Harvard business review on the negotiation and conflict resolution by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2000
Availability: Items available for loan: KEIC (1)Call number: 658.405 HAR.

538.
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Exceptional customer service : going beyond your good service to exceed the customer's expectation by Lisa Ford, David McNair and Bill Perry by
Material type: Text Text
Language: English
Publication details: Avon: Platinum Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.812 FOR.

539.
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Emotional branding : the new paradigm for connecting brands to people by Marc Gobe by
Material type: Text Text
Language: English
Publication details: New York: Allworth Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 GOB.

540.
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How Toyota became #1 : leadership lessons from the world's greatest car company by David Magee by
Material type: Text Text
Language: English
Publication details: New York: Portfolio 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 MAG.

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