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581.
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Customer relationship management : integrating marketing strategy and information technology by William G. Zikmund, Raymond McLeod and Faye W. Gilbert by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley Indea Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 ZIK.

582.
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Steal these ideas : marketing secrets that will make you a star by Steve Cone by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 CON.

583.
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How to be a social entrepreneur make money and change the world by Robert Ashton by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2011
Availability: Items available for loan: KEIC (1)Call number: 361.765 ASH.

584.
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UN marketing : stop marketing start engaging by Scott Stratten by Series: Times business series
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2011
Availability: Not available: KEIC: Checked out (1).

585.
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Data mining techniques : for marketing, sales, and customer support by Gordon S. Linoff and Michael J. A. Berry by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 LIN.

586.
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Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices by Jeff Hasen by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAS.

587.
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Market your way to Growth: 8 Ways to Win by Philip Kotler and Milton Kotler by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt.Ltd 2013
Availability: Items available for loan: KEIC (1)Call number: 658.802 KOT.

588.
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Competitive intelligence for dummies by Jim Underwood by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.472 UND.

589.
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The data warehouse toolkit : the definitive guide to dimensional modeling by Ralph Kimball and Margy Ross by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 005.74 KIM.

590.
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Big data : understanding how data powers big business by Bill Schmarzo by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4038 SCH.

591.
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Analytics and dynamic customer strategy : big profits from big data by John F. Tanner by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 658.334 TAN.

592.
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The road to luxury : the evolution, markets and strategies of luxury brand management by Ashok Som and Christian Blanckaert by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd 2015
Availability: Items available for loan: KEIC (2)Call number: 658.8 SOM, ...

593.
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The art of client service : the classic guide by Robert Solomon by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 659.1 SOL.

594.
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Customer success : how innovative companies are reducing churn and growing recurring revenue by Nick Mehta, Dan Steinman and Lincoln Murphy by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2016
Availability: Items available for loan: KEIC (1)Call number: 658.812 MEH.

595.
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Beyond advertising : creating value through all customer touchpoints by Yoram Wind and Catharine Hays by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley 2016
Availability: Not available: KEIC: Checked out (1).

596.
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Marketing research : international student version by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc 2016
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAR.

597.
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The one-hour business plan : the simple and practical way to start anything new by John McAdam by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley 2017
Availability: Items available for loan: KEIC (1)Call number: 658.11 MCA.

598.
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Effective CRM using predictive analytics by Antonios Chorianopoulos by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2017
Availability: Items available for loan: KEIC (1)Call number: 658.812 CHO.

599.
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Inbound selling : how to change the way you sell to match how people buy by Brian Signorelli by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley 2018
Availability: Items available for loan: KEIC (1)Call number: 658.85 SIG.

600.
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Why my horse doesn't smile : learn to serve your customer by Vivek Mehrotra by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.812 MEH.

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