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581.
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Marketing research : measurement and method by Donald S. Tull and Del I. Hawkins by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 TUL.

582.
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Computer concepts and management information systems by Davendranath G. Jha by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 001.6 JHA.

583.
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Integrated advertising, promotion and marketing communications by Kenneth E. Clow and Donald Baack by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

584.
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Customer relationship management : concepts and cases by Alok Kumar Rai by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.13 RAI.

585.
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E-commerce: an Indian perspective by P. T. Joseph by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.84 JOS.

586.
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Advertising and public relations research by Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley and Jerry C. Hudson by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 659.072 ADV.

587.
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Database management System by Rajesh Narang by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 005.74 NAR.

588.
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Social research : an evolving process by Donald G. McTavish and Herman J. Loether by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning 2011
Availability: Items available for loan: KEIC (1)Call number: 300.72 MCT.

589.
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Marketing research by Richa Arora and Nitin R. Mahankale by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.83 ARO.

590.
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Research methodology in behavioural sciences by S. K. Mangal and Shubhra Mangal by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limted 2013
Availability: Items available for loan: KEIC (1)Call number: 001.4 MAN.

591.
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The data warehouse ETL toolkit : practical techniques for extracting, cleaning, conforming, and delivering data by Ralph Kimball and Joe Caserta by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 005.74 KIM.

592.
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Building the data warehouse by William H. Inmon by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 005.74198 INM.

593.
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Business statistics : for contemporary decision making by Ken Black by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2007
Availability: Items available for loan: KEIC (1)Call number: 519.5 BLA.

594.
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Build a brand in 30 days by Simon Middleton by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 MID.

595.
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Pay-per-click search engine marketing : an hour a day by David Szetela and Joseph Kerschbaum by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 SZE.

596.
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Internet marketing : an hour a day by Matt Bailey by
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAI.

597.
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Business model generation : a handbook for visinaries, game changers, and challengers by Alexander Osterwalder and Yves Pigneur by
Material type: Text Text
Language: English
Publication details: New Jersey: JOhn Wiley and Sons 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4012 OST.

598.
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Design and analysis of experiments by Douglas C. Montgomery by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: John Wiley and Sons, Inc 2014
Availability: Items available for loan: KEIC (1)Call number: 519.57 MON.

599.
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The data warehouse toolkit : the definitive guide to dimensional modeling by Ralph Kimball and Margy Ross by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 005.74 KIM.

600.
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Brick by red brick : Ravi Matthai and the making of IIMA Ahmedabad by T. T. Ram Mohan by
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa Publications India Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 650.07115475 MOH.

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