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61.
Hey, whipple, squeeze this: a guide to creating great ads by Luke Sullivan by
  • Sullivan, Luke
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (3)Call number: 659.132 SUL, ...
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62.
Survival of the smartest : managing information for rapid action and world class performance by Hain Mendelson and Johannes Ziegler by
  • Mendelson, Hain
  • Ziegler, Johannes
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 620.0068 MEN.

63.
Competitors : outwitting, outmaneuvering, and outperforming by Liam Fahey by
  • Fahey, Liam
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc 1999
Availability: Items available for loan: KEIC (1)Call number: 658.47 FAH.

64.
Dynamics in document design by Karen A. Schriver by
  • Schriver, Karen A
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 808.066 SCH.

65.
Casting for big ideas : a new manifesto for agency managers by Andrew Jaffe by
  • Jaffe, Andrew
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659 JAF.

66.
World wide web marketing by Jim Sterne by
  • Sterne, Jim
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 STE.

67.
Essentials of risk management and insurance by Emmett Vaughan and Therese Vaughan by
  • Vaughan, Emmett
  • Vaughan, Therese
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 368.21 VAU.

68.
Mastering the digital market place : practical strategies for competitiveness in the new economy by Douglas F. Aldrich by
  • Aldrich, Douglas F
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.800285 ALD.

69.
The nordstrom way : the inside story of America's #1 customer service company by Robert Spector and Patrick D. McCarthy by
  • Spector, Spector
  • McCarthy, Patrick
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.871 SPE.

70.
The book of management wisdom by
  • Krass, Peter (ed.)
Material type: Text Text
Publication details: New York: John Wiley and Sons, Inc., 2000
Availability: Items available for loan: KEIC (1)Call number: 658 BOO.

71.
Another one bites the frass making sense of international advertising by Simon Anholt by
  • Anholt, Simon
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ANH.

72.
The internet marketing plan : the complete guide to instant web presence (With CD) by Kim M. Bayne by
  • Bayne, Kim M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAY.

73.
Market research matters : tools and techniques for aligning your business by Robert Duboff and Jim Spaeth by
  • Duboff, Robert
  • Spaeth, Jim
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 DUB.

74.
Customer service on the internet : building relationships, increasing loyalty, and staying competitive by Jim Sterne by
  • Sterne, Jim
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.81202854678 STE.

75.
Email marketing using email to reach your target audience and build customer relationships by Jim Sterne and Anthony Priore by
  • Sterne, Jim
  • Priore, Anthony
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 STE.

76.
The Murdoch mission : the digital transformation of a media empire by Wendy Goldman Rohm by
  • Rohm, Wendy Goldman
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 070.092 ROH.

77.
Cross-cultural survey methods by Janet A. Harkness, Fons J. R. Van de Vijver and Peter Ph. Mohler by
  • Harkness, Janet A
  • Mohler, Peter Ph
  • Vijver, Fons J. R. Van de
Series: Wiley series in survey methodology
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 300.73 HAR.

78.
Attention ! : how to interrupt, yell, whisper, and touch consumers by Ken Sacharin by
  • Sacharin, Ken
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 659.31 SAC.

79.
The guru guide to the knoledge economy : the best ideas for operating profitably in a hyper competitive world by Joseph H. Boyett and Jimmie T. Boyett by
  • Boyett, Joseph H
  • Boyett, Jimmie T
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (2)Call number: 658 BOY, ...

80.
Special events : twenty-first century global event management by Joe Jeff Goldblatt by
  • Goldblatt, Joe Jeff
Series: Wiley event management series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 394.26068 GOL.

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