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61.
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Customer relationship management by Urvashi Makkar and Harinder Kumar Makkar by
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 MAK.

62.
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Cases in financial management by I. M. Pandey and Ramesh Bhat by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2015
Availability: Not available: KEIC: Checked out (1).

63.
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Basic econometrics by Damodar N. Gujarati, Dawn C. Porter and Sangeetha Gunasekar by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 330.015195 GUJ.

64.
Macroeconomics by Paul A. Samuelson, William D Nordhaus and Sudip Chaudhuri by
Edition: 19th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hill Education 2015
Availability: Items available for loan: KEIC (1)Call number: 339 SAM.

65.
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Chasing daylight : how my forthcoming death transformed my life a final account by Eugene O'Kelly and Andrew Postman by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Education 2008
Availability: Items available for loan: KEIC (1)Call number: 155.937 OKE.

66.
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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement by Rajat Paharia by
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education 2013
Availability: Not available: KEIC: Checked out (1).

67.
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Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Education 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 SPO.

68.
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Supply chain strategy : unleash the power of business integration to maximize financial, service, and operations performance by Edward H. Frazelle by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Education 2018
Availability: Items available for loan: KEIC (1)Call number: 658.7 FRA.

69.
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Portfolio management by Samir K. Barua, J. R. Varma and V. Raghunathan by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 332.6 BAR.

70.
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Discrete mathematical structures with applications to computer science by Jean-Paul Tremblay and R. Manohar by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2015
Availability: Items available for loan: KEIC (1)Call number: 510.240901 TRE.

71.
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Integrated marketing communications by Hans Ouwersloot and Tom Duncan by
Material type: Text Text
Language: English
Publication details: London: McGraw- Hill Education 2008
Availability: Items available for loan: KEIC (1)Call number: 658.802 OUW.

72.
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Essentials of project management by Dennis Lock by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw Hill Education 2018
Availability: Items available for loan: KEIC (1)Call number: 658.404 LOC.

73.
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Strategic management : formulation, implementation and control by John A. Pearce , Richard B. Robinson and Amita Mital by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw-Hill Education 2018
Availability: Items available for loan: KEIC (2)Call number: 658.4012 PEA, ...

74.
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Business research methods by Donald R. Cooper, Pamela S. Schindler and J.K. Sharma by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: TATA McGraw-Hill Education (India) Private Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.0072 COO.

75.
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Financial accounting : a managerial perspective by Varadraj Bapat and Mehual Raithatha by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 657 BAP.

76.
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Marketing research by G. C. Beri by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ...

77.
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Mall mangement operating in Indian retail space by Harvinder Singh and Srini R. Srinivasan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 658.87 SIN.

78.
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Brands as engines for profit : universal guidelines on how tro drive growth by John Philip Jones by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 JON.

79.
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Communication skills by Tracey Bretag, Joanna Crossman and Sarbari Bordia by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 302.2 BRE.

80.
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The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers by Reza Soudagar, Vinay Iyer and Volker Hildebrand by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 SOU.

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