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61.
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A business and its beliefs; the ideas that helped build IBM by Thomas J. Watson by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 681.14065 WAT.

62.
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Before the brand : creating the unique DNA of an enduring brands identity by Alycia Perry and David Wisnom by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-HillPublishing Company Limited 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 PER, ...

63.
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Coffee retailing the refreshing brew : a guide for setting up your own coffee shop
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.87 COF.

64.
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Services marketing : text and cases by Rajendra Nargundkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

65.
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Financial services by M. Y. Khan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.15 KHA.

66.
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Macroeconomics : theory and applications by G. S. Gupta by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (4)Call number: 339 GUP, ...

67.
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Entrepreneurial management by Robert J. Calvin by Series: The McGraw-Hill executive MBA series
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.421 CAL.

68.
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Theory and problems of principles of economics by Dominick Salvatore and Eugene A. Diulio by Series: Schaum's outline series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 330 SAL.

69.
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Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't by Mary Naylor and Susan Greco by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 NAY.

70.
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The Toyota way : 14 management principles from the world's greatest manufacturer by Jeffrey K. Liker by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Comoany Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.5 LIK.

71.
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Trout on strategy : capturing mindshare, conquering markets by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata MacGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (5)Call number: 658.4012 TRO, ...

72.
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The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing and Scott W. Cooper by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

73.
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Economic development in south Asia by
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: KEIC (1)Call number: 338.9 KHA.

74.
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Theory and problems of macroeconomics theory by Eugene Diulio by Series: Schaum's outline series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 339 DIV.

75.
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Business leaders and success : 55 top business leaders and how they achieved greatness by William J. O'Neil by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4092 ONE.

76.
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The winner's way : a proven method for achieving your personal best in any situation by Pam Brill by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 158.1 BRI.

77.
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The handbook of strategic public relations and integrated communications by
Material type: Text Text
Publication details: New Delhi: Tata McGraw Hill Publishing Cpmpany Limited, 1997
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN.

78.
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Marketing ROI: The path to campaign, customer, and corporate profitability by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (3)Call number: 658.1554 LEN, ...

79.
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The leader's handbook : making things happen, getting things done by Peter R. Scholtes by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4092 SCH.

80.
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Emotion marketing : the hallmark way of winning customers for life by Scott Robinette, Claire Brand and Vicki Lenz by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROB.

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