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61.
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Customer culture : how FedEx and other great companies put the customer first every day by Michael D. Basch by Series: Financial Times Prentice Hall
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658 BAS.

62.
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Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

63.
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Customer share marketing : how the world's great marketers unlock profits from customer loyalty by Tom Osenton by
Material type: Text Text
Language: English
Publication details: New Jersey: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 OSE.

64.
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Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

65.
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The design of sites : patterns for creating winning web sites by Douglas K. Van Duyne, James A Landay and Jason I. Hong by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 006.7 VAN.

66.
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Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty by Harvey Thompson by
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8343 HUG.

67.
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Consumer behaviour in marketing strategy by John A. Howard by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOW.

68.
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Marketing management : an Asian perspectives by Philip Kotler...[et al.]
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.802 KOT.

69.
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Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 URB.

70.
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Satisfaction how every great company listens to the voice of the customer by Chris Denove and James D. Power by
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8343 DEN.

71.
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Response : The complete guide to profitable direct marketing by Lois K. Geller by
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.84 GEL.

72.
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Retail management by Chetan Bajaj, Rajnish Tuli and Nidhi V. Srivastava by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2005
Availability: Items available for loan: KEIC (2)Call number: 658.87 BAJ, ...

73.
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Industrial marketing by P. K. Ghosh by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univarsity Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.809 GHO.

74.
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Services marketing, operations and management by Vinnie Jauhari and Kirti Dutta by
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.804 JAU.

75.
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Direct and interactive marketing by Adrian Sargeant and Douglas C. West by
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 SAR.

76.
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Customer centered Growth : five proven strategies for building competitive advantage by Richard Whiteley and Diane Hessan by
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1996
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

77.
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The discipline of market leaders : choose your customers, narrow your focus, dominate your market by Michael Treacy and Fred Wiersema by
Material type: Text Text
Language: English
Publication details: New York: Addison Wesley Publishing Company 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 TRE.

78.
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Customers mean business : six steps to building relationships that last by James A. Unruh by
Material type: Text Text
Language: English
Publication details: Reading: Addison-Wesley Publishing Company 1996
Availability: Items available for loan: KEIC (2)Call number: 658.812 UNR, ...

79.
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The customer driven company : moving from talk to action by Richard C. Whiteley by
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

80.
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The handbook of brand management by David Arnold by
Material type: Text Text
Language: English
Publication details: New york: Addison Wesley publishing company 1998
Availability: Items available for loan: KEIC (2)Call number: 658.827 ARN, ...

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