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61.
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Design discourse : history, theory, criticism by
Material type: Text Text
Publication details: Chicago: The University of Chicago Press, 1989
Availability: Items available for loan: KEIC (1)Call number: 745.4 DES.

62.
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TV scenic design by Gerald Millerson by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Newton: Focal Press 1997
Availability: Items available for loan: KEIC (1)Call number: 791.457 MIL.

63.
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Corporate communications management : the renaissance communicators in information-age organizations by Diane Gayeski by
Material type: Text Text
Language: English
Publication details: Stoneham: Butterworth-Heinemann 1993
Availability: Items available for loan: KEIC (1)Call number: 658.45 GAY.

64.
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The medium format advantage by Ernst Wildi by
Material type: Text Text
Language: English
Publication details: Newton: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 771.32 WIL.

65.
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Introduction to media production : from analog to digital by Gorham Kindem and Robert B. Musburger by
Material type: Text Text
Language: English
Publication details: Newton: Focal Press 1997
Availability: Items available for loan: KEIC (1)Call number: 791.430232 KIN.
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66.
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Interactive design for new media and the Web by Nicholas V. Iuppa by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 006.7 IUP.

67.
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Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 DIL.

68.
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Digital media revisited : theoretical and conceptual innovation in digital domains by
Material type: Text Text
Publication details: Cambridge: The MIT Press, 2003
Availability: Items available for loan: KEIC (1)Call number: 302.234 DIG.
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69.
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The evolution of communication by Marc D. Hauser by
Material type: Text Text
Language: English
Publication details: Cambridge: The MIT Press 2000
Availability: Items available for loan: KEIC (1)Call number: 591.59 HAU.

70.
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The idea of design by Series: A design issues reader
Material type: Text Text
Publication details: Australia: Thomson, 2004
Availability: Items available for loan: KEIC (1)Call number: 745.4 IDA.

71.
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Managing the customer experience : turning customers into advocates by Shaun Smith and Joe Wheeler by
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SMI.

72.
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Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
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73.
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Health communication : lessons from family planning and reproductive health by
Material type: Text Text
Publication details: Westport: Praeger Publishers, 1979
Availability: Items available for loan: KEIC (1)Call number: 363.96091724 PIO.

74.
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Selecting colour for packaging by E. P. Danger by
Material type: Text Text
Language: English
Publication details: England: Gower Technical Press Ltd. 1987
Availability: Items available for loan: KEIC (1)Call number: 688.8 DAN.

75.
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Pioneers of modern design : from William Morris to Walter Gropius by Nikolaus Pevsner by
Material type: Text Text
Language: English
Publication details: New Haven: Yale University Press 2005
Availability: Items available for loan: KEIC (1)Call number: 745.409 PEV.

76.
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New product and brand management : marketing engineering applications (with CD) by Gary L. Lilien and Arvind Rangaswamy by
Material type: Text Text
Language: English
Publication details: Massachusetts: Addison Wesley Educational Publishers, Inc. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIL.

77.
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Exploring marketing research by William G. Zikmund by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South Western 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

78.
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Brand medicine : the role of branding in the pharmaceutical industry by
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

79.
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Supply chain management for global competitiveness by
Material type: Text Text
Publication details: New Delhi: Macmillan India, 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 SAH.

80.
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Branding @ the digitalage by
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

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