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61.
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Competing for choice: Developing winning brand strategies by
Material type: Text Text
Language: English
Publication details: London: Vola Press Limited 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 FIN, ...

62.
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High performance marketing : bringing method to the madness of marketing by Naras Eechambadi by
Material type: Text Text
Language: English
Publication details: Chicago: Dearborn Trade Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 EEC.

63.
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Leading teams : setting the stage for great performances by J. Richard Hackman by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HAC.

64.
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Design management : using design to build brand value and corporate innovation by Brigitte Borja de Mozota by
Material type: Text Text
Language: English
Publication details: New York: Allworth Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.5752 BOR.

65.
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Marketing genius by Peter Fisk by
Material type: Text Text
Language: English
Publication details: Chichester: Capstone Publishing Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 FIS.

66.
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Monitoring advertising performance by Colin McDonald by
Material type: Text Text
Language: English
Publication details: Henley-on-Thame: Admap 1997
Availability: Items available for loan: KEIC (1)Call number: 659.111 MCD.

67.
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The advertising agency audit by A. D. Farbey by Series: The portfolio of marketing audits
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge Strategy Publications 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 POR.

68.
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Marketing channels by Anne T. Coughlan, Erin Anderson, Lousi W. Stern and Adel I. El-Ansary by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 COU.

69.
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performace management : concepts, skills and exercises by Robert L. Cardy by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.3 CAR.

70.
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Supply chain management : concepts and cases by Rahul V. Altekar by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 ALT.

71.
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Human resource development in Asia : trends and challenges by
Material type: Text Text
Publication details: New Delhi: Oxford and IBH Publishing Co. Pvt. Ltd., 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3 HUM.

72.
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Event marketing and management by Sanjaya Singh Gaur and Sanjay V. Saggere by
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 GAU.

73.
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Performance driven CRM : how to make your customer relationship management vision a reality by Stanley A Brown and Moosha Gulycz by
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 BRO.

74.
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Logistics management : the supply chain imperative by Vinod V. Sople by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 SOP.

75.
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Financial structure and the economic growth : a cross country comparison of banks, markets, and development (with CD) by
Material type: Text Text
Publication details: Delhi: Pearson Education Singapore Pvt. Ltd., 2004
Availability: Items available for loan: KEIC (1)Call number: 332.1 FIN.

76.
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Strategic management and business analysis (with CD) by David Williamson, Wyn Jenkins, Peter Cooke and Keith Michael Moreton
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 STR.

77.
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Leading at a higher level : Blanchard on leadership and creating high performing organizations / the founding associates and consulting partners of the Ken Blanchard Companies by Ken Blanchard by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education in South Asia 2007
Availability: Items available for loan: KEIC (2)Call number: 658.4092 BLA, ...

78.
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Marketing in the public sector : a roadmap for improved performance by Philip Kotler, Nancy Lee by
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education in South Asia 2007
Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ...

79.
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Marketing strategies by Ramanuj Majumdar by
Material type: Text Text
Language: English
Publication details: Bombay: Allied Publishers Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAJ.

80.
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Growth and income distribution in India : policy and performance since independence by R. M. Sundrum by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1987
Availability: Items available for loan: KEIC (2)Call number: 339.2 SUN, ...

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