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61.
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The essentials of marketing research by Lawrence S. Silver, Robert Stevens, Bruce Wrenn and David Loudon
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 658.83 ESS. Not available: KEIC: Checked out (1).

62.
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Online research essentials : designing and implementing research studies by Brenda Russell and John Purcell by
Material type: Text Text
Language: English
Publication details: San Francisco: Josey- Bass 2009
Availability: Items available for loan: KEIC (1)Call number: 001.4 RUS.

63.
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Super crunchers : why thinking-by-numbers is the new way to be smart by Ian Ayres by
Material type: Text Text
Language: English
Publication details: New York: Bantam Dell 2007
Availability: Items available for loan: KEIC (1)Call number: 519.5 AYR.

64.
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Designing qualitative research by Uwe Flick by Series: The Sage Qualitative Research Kit / edited by Uwe Flick
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 300.72 FLI.

65.
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Doing focus group by Rosaline Barbour by Series: The Sage Qualitative Research Kit / edited by Uwe Flick
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 300.72 BAR.

66.
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Marketing research : text and cases by Bruce Wrenn, Robert E. Stevens and David L. Loudon by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Best Business Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 WRE.

67.
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Bayesian reasoning and machine learning by David Barber by
Material type: Text Text
Language: English
Publication details: New Delhi: Cambridge University Press 2014
Availability: Items available for loan: KEIC (1)Call number: 006.31 BAR.

68.
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Marketing research by G. C. Beri by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: KEIC (2)Call number: 658.804 BER, ...

69.
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Social research by S. Sarantakos by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Palgrave Macmillan 2005
Availability: Items available for loan: KEIC (1)Call number: 300.72 SAR.

70.
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Researching health : qualitative, quantitative and mixed methods by
Material type: Text Text
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 610.72 RES.

71.
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Statistics for marketing and consumer research by Mario Mazzocchi by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83028 CHA.

72.
The mixed methods reader by
Material type: Text Text
Publication details: New Delhi: Sage Publications Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 300.72 MIX.
  (1 votes)
73.
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Sampling essentials : practical guidelines for making sampling choices by Johnnie Daniel by
Material type: Text Text
Language: English
Publication details: California: SAGE Publications, Inc. 2012
Availability: Items available for loan: KEIC (1)Call number: 001.43 DAN.

74.
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Content analysis : an introduction to its methodology by Klaus Krippendorff by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Pub. India Pvt. Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 001.51 KRI.
  (1 votes)
75.
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Collective qualitative data : a field manual for applied research by Greg Guest, Emily E. Namey and Marlyn L. Mitchell by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publishing India Pvt.Ltd 2013
Availability: Items available for loan: KEIC (1)Call number: 001.42 GUE.

76.
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The SAGE handbook of qualitative data analysis by
Material type: Text Text
Publication details: London: Sage Publication Limited, 2014
Availability: Items available for loan: KEIC (1)Call number: 001.42 SAG.
  (1 votes)
77.
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A concise introduction to mixed methods research by John W Creswell by Series: Sage mixed methods research series
Material type: Text Text
Language: English
Publication details: Thousand Oaks: Sage 2015
Availability: Items available for loan: KEIC (1)Call number: 001.42 CRE.

78.
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100 ways to create a great ad by Tim Collins by
Material type: Text Text
Language: English
Publication details: London: Laurence King Publishing Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 659.1 COL.

79.
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Sales promotion by Tony Yeshin by
Material type: Text Text
Language: English
Publication details: London: Thomson Learning 2006
Availability: Items available for loan: KEIC (1)Call number: 658.82 YES.

80.
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An introduction to qualitative research by Uwe Flick by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 300.72 FLI.

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