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61.	Image from Amazon.com	High visibility : the making and marketing of professionals into celebrities by Irving Rein, Philip Kotler and Martin Stoller by Rein, Irving Kotler, Philip Stoller, Martin Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659 REI. Place hold Save to lists Add to cart (remove)
62.	Image from Amazon.com	Was there a Pepsi generation before Pepsi discovered it? by Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow by Hollander, Stanley C Germain, Richard Material type: Text Language: English Publication details: Illinois: NTC Business Books 1992 Availability: Items available for loan: KEIC (1)Call number: 658.8348 HOL. Place hold Save to lists Add to cart (remove)
63.	Image from Amazon.com	Essentials of advertising strategy by Don E. Schultz, Stanley I. Tannenbaum and Anne Allison by Schultz, Don E Allison, Anne Tannenbaum, Stanley I Edition: 3rd ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.111 SCH. Place hold Save to lists Add to cart (remove)
64.	Image from Amazon.com	Advertising resource handbook by Keith Adler by Adler, Keith Material type: Text Language: English Publication details: Michigan: Advertising Resources Inc. 1989 Availability: Items available for loan: KEIC (1)Call number: 659.1 KEI. Place hold Save to lists Add to cart (remove)
65.	Image from Amazon.com	Proceedings of the annual conference of the American Academy of Advertising 1981 by Hunt, H. Keith (ed.) Material type: Text Publication details: Provo: American Academy of Advertising, 1980 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Save to lists Add to cart (remove)
66.	Image from Amazon.com	Marketing to hispanics : a strategic approach to assessing and planning your initiative by Teresa J. Soto by Soto, Teresa J Edition: 1st ed. Material type: Text Language: English Publication details: Chicago: Kaplan Publishing 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8008968073 SOT. Place hold Save to lists Add to cart (remove)
67.	Image from Amazon.com	Kidnapped : how irresponsible marketers are stealing the minds of your children by Daniel S. Acuff and Robert H. Reiher by Acuff, Daniel S Reiher, Robert H Material type: Text Language: English Publication details: Chicago: Dearborn Trade Publishing 2005 Availability: Items available for loan: KEIC (1)Call number: 659.1083 ACU. Place hold Save to lists Add to cart (remove)
68.	Image from Amazon.com	Marketing to women : how to increase your share of the world's largest market by Marti Barletta by Barletta, Marti Edition: 2nd ed. Material type: Text Language: English Publication details: Chicago: Dearborn Trade Publishing 2005 Availability: Items available for loan: KEIC (1)Call number: 658.804 BAR. Place hold Save to lists Add to cart (remove)
69.	Image from Amazon.com	How customers think : essential insights into the mind of the market by Gerald Zaltman by Zaltman, Gerald Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8342 ZAL. Place hold Save to lists Add to cart (remove)
70.	Image from Amazon.com	The invisible grail : in search of the true language of brands by John Simmons by Simmons, John Material type: Text Language: English Publication details: London: Texere Publishing Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.827 SIM. Place hold Save to lists Add to cart (remove)
71.	Image from Amazon.com	Mass affluence : 7 new rules of marketing to today's consumer by Paul Nunes and Brian Johnson by Nunes, Paul Johnson, Brian Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2004 Availability: Items available for loan: KEIC (1)Call number: 658.8 NUN. Place hold Save to lists Add to cart (remove)
72.	Image from Amazon.com	One billion shoppers : accessing Asia's consuming passions and fast-moving markets after the meltdown by Paul French and Matthew Crabbe by French, Paul Crabbe, Matthew Edition: 1st ed. Material type: Text Language: English Publication details: London: Nicholas Brealey Publishing 1998 Availability: Items available for loan: KEIC (1)Call number: 658.8348 FRE. Place hold Save to lists Add to cart (remove)
73.	Image from Amazon.com	The soul of the new consumer : authenticity what we buy and why in the new economy by David Lewis and Darren Bridger by Lewis, David Bridger, Darren Material type: Text Language: English Publication details: London: Nicholas Brealey Publishing 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8342 LEW. Place hold Save to lists Add to cart (remove)
74.	Image from Amazon.com	Consumer protection and satisfaction : legal and managerial dimensions by S. S. Gulshan by Gulshan, S. S Material type: Text Language: English Publication details: New Delhi: Wiley Eastern Limited 1994 Availability: Items available for loan: KEIC (1)Call number: 351.82042 GUL. Place hold Save to lists Add to cart (remove)
75.	Image from Amazon.com	Consumer behaviour : concepts, applications and cases by M. S. Raju, Dominique Xaedel, Mohan Lal Agrawal and foreword Warren J. Keegan by Raju, M. S Xaedel, Dominique Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.8342 RAJ. Place hold Save to lists Add to cart (remove)
76.	Image from Amazon.com	Services marketing : people, technology, strategy by Christopher Lovelock and Jochen Wirtz by Lovelock, Christopher Wirtz, Jochen Edition: 5th ed. Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV. Place hold Save to lists Add to cart (remove)
77.	Image from Amazon.com	Consumer behavior : buying, having, and being by Michael R. Solomon by Solomon, Michael R Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.8342 SOL. Place hold Save to lists Add to cart (remove)
78.		Retailing : emerging global trends by Suresh, K. (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press 2007 Availability: Items available for loan: KEIC (1)Call number: 658.87 RET. Place hold Save to lists Add to cart (remove)
79.	Image from Amazon.com	Principles of macroeconomics by N. Gregory Mankiw by Mankiw, N. Gregory Edition: 4th ed. Material type: Text Language: English Publication details: Australia: South-Western 2007 Availability: Items available for loan: KEIC (3)Call number: 339 MAN, ... Place hold Save to lists Add to cart (remove)
80.	Image from Amazon.com	Brand management by Harsh V. Verma by Verma, Harsh V Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Excel Books 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 VER. Place hold Save to lists Add to cart (remove)