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61.
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Marketing mistakes by Robert F Hartley by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Wiley 1986
Availability: Items available for loan: KEIC (1)Call number: 658.800973 HAR.

62.
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Joe Wilson and the creation of Xerox by Charles D. Ellis by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2006
Availability: Items available for loan: KEIC (2)Call number: 338.768165092 ELL, ...

63.
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Movies and mass culture by edited John Belton
Material type: Text Text
Language: English
Publication details: London: Athlone Press 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23430973 MOV.

64.
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Meaning and modernity : religion, polity, and self by
Material type: Text Text
Publication details: Berkeley: University of California Press, 2002
Availability: Items available for loan: KEIC (1)Call number: 306.6 MEA.

65.
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The whole world is watching : mass media in the making and unmaking of the new left with a new preface by Todd Gitlin by
Material type: Text Text
Language: English
Publication details: London: University of California Press 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 GIT.

66.
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Media concentration and democracy : why ownership matters by C. Edwin Baker by Series: Communication, society and politics
Material type: Text Text
Language: English
Publication details: New York: Cambridge University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 302.230973 BAK.
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67.
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Sociology : understanding a diverse society by Margaret L. Andersen and Howard F. Taylor by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Thomson Wadsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 301 AND.

68.
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McDonald's : behind the arches by John F. Love by
Material type: Text Text
Language: English
Publication details: New York: Bantam Books 1995
Availability: Items available for loan: KEIC (2)Call number: 338.7616479573 LOV, ...

69.
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The corporate warriors by Douglas K. Ramsey by
Material type: Text Text
Language: English
Publication details: London: Grafton Books 1987
Availability: Items available for loan: KEIC (1)Call number: 338.8 RAM.

70.
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Lawless world : America and the making and breaking of global rules by Philippe Sands by
Material type: Text Text
Language: English
Publication details: New York: Viking 2005
Availability: Items available for loan: KEIC (1)Call number: 341 SAN.

71.
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Engaging India : diplomacy, democracy, and the bomb by Strobe Talbott by
Material type: Text Text
Language: English
Publication details: New Delhi: Viking 2004
Availability: Items available for loan: KEIC (1)Call number: 327.7305409049 TAL.

72.
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Customers for life : how to turn that one-time buyer into a lifetime customer by Carl Sewell and Paul B. Brown by
Material type: Text Text
Language: English
Publication details: New York: Pocket Books 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8343 SEW.

73.
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Inventing desire : inside chiat/day ; the hottest shop, the coolest players, the big business of advertising by Karen Stabiner by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster;Rockfeller Center, 1230 Avenue of the Americas 1993
Availability: Items available for loan: KEIC (1)Call number: 659.10973 STA. Not available: KEIC: Checked out (1).

74.
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The sun also sets : the limits to Japan's economic power by Bill Emmott by
Material type: Text Text
Language: English
Publication details: New York: Touchstone Book 1991
Availability: Items available for loan: KEIC (1)Call number: 330.952 EMM.

75.
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Creative industries : contracts between art and commerce by Richard E. Caves by
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard University Press 2000
Availability: Items available for loan: KEIC (1)Call number: 338.47700973 CAV.

76.
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Switching channels : organization and change in TV broadcasting by Richard E. Caves, with Karen Guo, Catherine O'Gorman, Matthew S. Rosenberg and Richard J. Wegener by
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard University Press 2005
Availability: Items available for loan: KEIC (1)Call number: 384.5510973 CAV.

77.
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Where the suckers moon : an advertising industry by Randall Rothenberg by
Material type: Text Text
Language: English
Publication details: New York:: Alfred A. Knopf 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROT. Not available: KEIC: Lost (1).

78.
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Genius : the life and science of Richard Feynman by James Gleick by
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1992
Availability: Items available for loan: KEIC (1)Call number: 530.092 GLE.

79.
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Going negative : how attack ads shrink and polarize the electorate by Stephen Ansolabehere and Shanto Iyengar by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1995
Availability: Items available for loan: KEIC (1)Call number: 324.730973 ANS.

80.
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Born to buy : the commercialized child and the new consumer culture by Juliet B. Schor by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Scribner 2004
Availability: Items available for loan: KEIC (1)Call number: 305.230973 SCH.

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