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61.
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Introduction to media production : from analog to digital by Gorham Kindem and Robert B. Musburger by
Material type: Text Text
Language: English
Publication details: Newton: Focal Press 1997
Availability: Items available for loan: KEIC (1)Call number: 791.430232 KIN.
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62.
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Selling electronic media by Ed Shane foreword by Michael C. Keith by
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1999
Availability: Items available for loan: KEIC (1)Call number: 384.50688 SHA.

63.
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Consumer behaviour : marketing strategy perspectives by J. Paul Peter and Jerry C. Olson by
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

64.
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Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Richard D. Irwin, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

65.
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Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

66.
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Consumer behaviour : implications for marketing strategy by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Chicago: IRWIN 1995
Availability: Not available: KEIC: Withdrawn (1).

67.
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Creating a market sensitive culture : anticipate change, act fast, do it today by Andrew Bruce and Ken Langdon by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4 BRU.

68.
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Exploring marketing research by William G. Zikmund by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South Western 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

69.
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Internet Strategies : a corporate guide to exploiting the internet by Dick Stroud by
Material type: Text Text
Language: English
Publication details: London: McMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 STR.

70.
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Marketing management : planning, implementation and control : global perspective Indian context by V S Ramaswamy and S Namakumari by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAM.

71.
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The media studies book : a guide for teacher by
Material type: Text Text
Publication details: London: Routledge, 1994
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

72.
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Consumer psychology for marketing by Gordon R. Foxall and Ronald E. Goldsmith by
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8342 FOX. Not available: KEIC: Checked out (1).

73.
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What is strategy, and does it matter? by Richard Whittington by Series: Routledge series in analytical management
Material type: Text Text
Language: English
Publication details: New York : Routledge 1993
Availability: Items available for loan: KEIC (1)Call number: 658.4012 WHI.

74.
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Quantitative data analysis with SPSS for windows : a guide for social scientists by Alan Bryman and Duncan Cramer by
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 300.2855369 BRY.

75.
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Reinventing strategy : using strategic learning to create and sustain breakthrough performance by Willie Pientersen by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PIE.

76.
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Business process mapping : improving customer satisfaction by J. Mike Jacka and Paulette J. Keller by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 JAC.

77.
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Developing business strategies by David A. Aaker by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658 AAK.

78.
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Event sponsorship by Bruce E. Skinner and Vladimir Rukavina by Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.285 SKI.

79.
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Corporate event : project management by William O'Toole and Phyllis Mikolaitis by Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 394.2068 OTO.

80.
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The art of 3D computer animation and effects by Isaac V. Kerlow by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 006.696 KER.

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