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601.
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Strtegic marketing : text and cases, the Indian perspective (with CD) by S. Shajahan by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 SHA.

602.
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Successful marketing : get brilliant results fast by Pauline Rowson by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROW.

603.
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Successful customer service: get brilliant results fast by Pauline Rowson by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.812 ROW.

604.
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Calming upset customers : stay in control in any situation by Rebecca Morgan by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.812 MOR.

605.
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Superstar customer service : it's all about C.A.R.E. by Rick Conlow and Doug Watsabaugh by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.81 CON.

606.
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Quality customer service : satisfy customer it's everybody's job by William Martin by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.812 MAR.

607.
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Telephone skills that satisfy customers : unleash the full potential of the telephone by Rick Conlow and Doug Watsabaugh by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 651.73 CON.

608.
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Telephone courtesy and customer service: be your company's lifeline to customers byLloyd C. Finch by Series: Viva-crisp fifty-minute
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 FIN.

609.
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Customer relationship management : concepts and tools by Francis Buttle by
Material type: Text Text
Language: English
Publication details: Noida: Elsevier India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 BUT.

610.
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Marketing intelligence : concepts and cases by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2008
Availability: Items available for loan: KEIC (1)Call number: 658 MAR.

611.
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Wal-Mart expansion strategy : the success story by
Material type: Text Text
Publication details: Hyderabad: The Icfai University Press 2008
Availability: Items available for loan: KEIC (1)Call number: 381.1490973 WAL.

612.
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Retail management by Patrick M. Dunne and Robert F. Lusch by
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 DUN.

613.
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Retail : business 2000 by Maria Townsley by
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Pvt. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 TOW.

614.
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Retailing : an introduction by Roger Cox and Paul Brittain by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.87 COX, ...

615.
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Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education 2009
Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ...

616.
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A complete and balanced service scorecard : creating value through sustained performance improvement by Rajesh K. Tyagi and Praveen Gupta by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658 TYA.

617.
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Customer relationship management by Ed Peelen by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2009
Availability: Not available: KEIC: Checked out (1).

618.
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Services marketing : people, technology, strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

619.
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Sales management : shaping future sales leaders by John, F. Tanner JR, Earl D. Honeycutt JR and Robert C. Erffmeyer by
Material type: Text Text
Language: English
Publication details: New Delhi : Dorling Kindersley Pvt.Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 658.81 TAN.

620.
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Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.

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