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661.
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Service operations management : improving service delivery by Robert Johnston, Graham Clark and Michael Shulver by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Noida, Uttar Pradesh: Pearson India Education Services Pvt. Ltd 2018
Availability: Items available for loan: KEIC (1)Call number: 658.812 JOH.

662.
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Business and management practices in South Asia : a collection of case studies by
Material type: Text Text
Publication details: Singapore: Palgrave Macmillan, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 BUS.

663.
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Retailing by Patrick M. Dunne, Robert F. Lusch and David A. Griffith by
Material type: Text Text
Language: English
Publication details: Singapore: Thomson Asian Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.87 DUN.

664.
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Marketing strategy by O.C. Ferrell, Michael D. Hartline and George H. Lucas by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 FER.

665.
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Customer behavior : a managerial perspective by Jagdish Sheth and Banwari Mittal by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : Thomson Asia Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SHE.

666.
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Successful service operations management by Richard Metters, Kathryn King-Metters and Madeleine Pullman by
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 MET.

667.
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FAQs on marketing : answered by the guru of marketing by Philip Kotler by
Material type: Text Text
Language: English
Publication details: Singapore: Marshall Cavendish Business 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

668.
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E-business : roadmap for success by Ravi Kalakota and Marcia Robinson by
Edition: 2nd. Indian reprint
Material type: Text Text
Language: English
Publication details: Massachusetts: Addison-Wesley 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 KAL.

669.
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Strategic market management by David A. Aaker by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Pte Ltd 2003
Availability: Items available for loan: KEIC (11)Call number: 658.8 AAK, ...

670.
Improving marketing effectiveness by Robert Shaw by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Profile Books Ltd. 2001
Availability: Not available: KEIC: Lost (1).

671.
Direct marketing by Ulka Advertising
Material type: Text Text
Language: English
Publication details: : 1998
Availability: Not available: KEIC: Lost (1).

672.
The fast track career : the medical representative by S. S. Nadkarni by
Material type: Text Text
Language: English
Publication details: Madras: S S Nadkarni 1991
Availability: Items available for loan: KEIC (1)Call number: 331.71 NAD.

673.
Management essentials; five how-to books compiled and condensed for today's busy manager by World Executive Digest
Material type: Text Text
Language: English
Publication details: Makali: Asian Sources Media Group 1994
Availability: Items available for loan: KEIC (1)Call number: 658 MAN.

674.
Open services innovation : rethinking your business to grow and compete in a new era by Henry William Chesbrough by
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2011
Availability: Items available for loan: KEIC (1)Call number: .

675.
Telecommunications : technology vision 2020 by TIFAC
Material type: Text Text
Language: English
Publication details: New Delhi: TIFAC 1996
Availability: Items available for loan: KEIC (1)Call number: 384.068 TEL.

676.
Industrial marketing by Ralph S. Alexander, James S. Cross and Richard M. Hill by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Bombay: D. B. Taraporevala Sons and CO. Privet Ltd. 1968
Availability: Items available for loan: KEIC (1)Call number: 658.809 ALE.

677.
Measuring and managing corporate reputation for competitive advantage by Opinion Research Corporation
Material type: Text Text
Language: English
Publication details: : Opinion Research Corporation 1989
Availability: Items available for loan: KEIC (1)Call number: 659.2 MEA.

678.
Strategy developmet by DMBandB
Material type: Text Text
Language: English
Publication details: : DMBandB 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 STR.

679.
Learning guide : introduction to marketing by Ashridge learning resource centre
Material type: Text Text
Language: English
Publication details: London: Ashridge Management College 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 LEA.

680.
Learning guide : marketing strategy and planning by Ashridge learning resource centre
Material type: Text Text
Language: English
Publication details: London: Ashridge Management College 1998
Availability: Items available for loan: KEIC (1)Call number: 658.807 LEA.

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