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701.
Online research essentials : designing and implementing research studies by Brenda Russell and John Purcell by
  • Russell, Brenda
  • Purcell, John
Material type: Text Text
Language: English
Publication details: San Francisco: Josey- Bass 2009
Availability: Items available for loan: KEIC (1)Call number: 001.4 RUS.

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702.
The credible company : communicating with today's skeptical workforce by Roger D'Aprix by
  • D'Aprix, Roger
Material type: Text Text
Language: English
Publication details: Francisco: Jossey-Bass 2009
Availability: Items available for loan: KEIC (1)Call number: 658.45 DAP.

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703.
Critical marketing : contemporary issues in marketing by
  • Tadajewski, Mark (ed.)
  • Brownlie, Douglas (ed.)
Material type: Text Text
Publication details: Wes Sussex: John Wiley and Sons Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 CRI.

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704.
A master class in brand planning by Stephen King by
  • King, Stephen
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 MAS.

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705.
Operations research : models and methods by Paul A. Jensen and Jonathan F. Bard by
  • Jensen, Paul A
  • Bard, Jonathan F
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Inc 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4034 JEN.

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706.
Envisioning the survey interview of the future by
  • Conrad, Frederick G. (ed.)
  • Schober, Michael F. (ed.)
Series: Wiley series in survey methodology
Material type: Text Text
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 303.48330723 ENV.

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707.
Culture and psychology by David Matsumoto and Linda Juang by
  • Matsumoto, David
  • Juang, Linda
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Cengage 2008
Availability: Items available for loan: KEIC (1)Call number: 155.8 MAT.

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708.
Media effects research : a basic overview by Glenn G. Sparks by
  • Sparks, Glenn G
Series: Wadsworth series in mass communication and journalism
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Cengage 2010
Availability: Items available for loan: KEIC (1)Call number: 302.23 SPA.

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709.
Graphic design school : a foundation course for graphic designers working in print, moving image and digital media by David Dabner, Sheena Calvert and Anoki Casey by
  • Dabner, David
  • Calvert, Sheena
  • Casey, Anoki
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 741.6 DAB.

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710.
The stuff you can't bottle : advertising for the global youth market by King Adz by
  • Adz, King
Material type: Text Text
Language: English
Publication details: London: Thames and Hudson Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8340842 ADZ.

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711.
The rustle of language by Roland Barthes, translated by Richard Howard by
  • Barthes, Roland
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Berkeley: University of California Press 1989
Availability: Items available for loan: KEIC (1)Call number: 401.41 BAR.

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712.
Principles and practice of social marketing : an international perspective by Rob Donovan and Nadine Henley by
  • Donovan, Rob
  • Henley, Nadine
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 DON.

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713.
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Marketing ethics by George G. Brenket by
  • Brenket, George G
Material type: Text Text
Language: English
Publication details: MA: Blackwell Publishing 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8001 BRE.

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714.
The unending game : a former Rand AW chief's insights into espionage by Vikram Sood by
  • Sood, Vikram
Material type: Text Text
Language: English
Publication details: Gurgaon: Penguin Random House India 2018
Availability: Items available for loan: KEIC (2)Call number: 355.34320954 SOO, ...

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715.
Laboratory life : the construction of scientific fact by Bruno Latour and Steve Woolgar, introduction by Jonas Salk by
  • Latour, Bruno
  • Woolgar, Steve
Material type: Text Text
Language: English
Publication details: New Jersey: Princeton University Press 1986
Availability: Items available for loan: KEIC (1)Call number: 574.072 LAT.

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716.
Measuring poverty around the world by
  • Atkinson, Anthony B
  • Micklewright, John (ed.)
  • Brandolini, Andrea (ed.)
Material type: Text Text
Publication details: New Jersey: Princeton University Press, 2019
Availability: Items available for loan: KEIC (1)Call number: 330 ATK.

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717.
Practice-led research, research-led practice in the creative arts by
  • Smith, Hazel (ed.)
  • Dean, Roger T. (ed.)
Material type: Text Text
Publication details: Edinburgh: Edinburgh University Press Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 700.72 PRA.

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718.
How to advertise : what works, what doesn't - and why by Kenneth Roman, Jane Maas and Martin Nisenholtz by
  • Roman, Kenneth
  • Maas, Jane
  • Nisenholtz, Martin
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2008
Availability: Items available for loan: KEIC (2)Call number: 659.1 ROM, ...

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719.
Sales promotion : how to create, implement and integrate campaigns that really work by Roddy Mullin and Julian Cummins by
  • Mullin,Roddy
  • Cummins, Julian
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2008
Availability: Items available for loan: KEIC (1)Call number: 658.82 CUM.

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720.
Marketing your business by John Westwood by
  • Westwood, John
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.87 WES, ...

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