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701.	Image from Amazon.com	What's in a name advertising and the concept of brands by John Philip Jones and Jan S. Slater by Jones, John Philip Slater, Jan S Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Prentice Hall of India Private Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ... Place hold Save to lists Add to cart (remove)
702.	Image from Amazon.com	Integrated advertising, promotion, and marketing communications (with CD) by Kenneth E. Clow and Donald Baack by Clow, Kenneth E Baack, Donald Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Privet Limited 2004 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
703.	Image from Amazon.com	Advertising media planning : a brand management approach by Larry D. Kelley and Donald W. Jugenheimer by Kelley,Larry D Jugenheimer, Donald W Material type: Text Language: English Publication details: New Delhi: Prentice Hall of India Private Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 659.111 KEL. Place hold Save to lists Add to cart (remove)
704.	Image from Amazon.com	Advertising, promotion, and new media by Stafford, Marla R. (ed.) Faber, Ronald J. (ed.) Material type: Text Publication details: New Delhi: Prentice-Hall of India Private Limited, 2005 Availability: Items available for loan: KEIC (2)Call number: 659.144 ADV, ... Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
705.	Image from Amazon.com	Advertising : planning and implementation by Sangeeta Sharma and Raghuvir Singh by Sharma, Sangeeta Singh, Raghuvir Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Private Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHA. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
706.	Image from Amazon.com	Essentials of advertising by J. S. Chandan, Jagjit Singh, P. N. Malhan by Chandan, J. S Malhan, P. N Singh, Jagjit Material type: Text Language: English Publication details: New Delhi: Oxford and IBH Pub. Co. Pvt. Ltd. 1990 Availability: Items available for loan: KEIC (1)Call number: 659.1 CHA. Place hold Save to lists Add to cart (remove)
707.	Image from Amazon.com	Advertising management by U. C. Mathur by Mathur, U. C Material type: Text Language: English Publication details: New Delhi: New Age International (P) Limited, Publishers 2002 Availability: Items available for loan: KEIC (1)Call number: 659.1 MAT. Place hold Save to lists Add to cart (remove)
708.	Local cover image Image from Amazon.com	Marketing management : text and cases by Rajagopal by Rajagopal Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.802 RAJ. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
709.	Image from Amazon.com	Shock marketing : advertising, influence, and family values by Joe Marconi by Marconi, Joe Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 MAR. Place hold Save to lists Add to cart (remove)
710.	Image from Amazon.com	Application exercises in marketing : the Indian context by S. Ramesh Kumar by Kumar, S. Ramesh Material type: Text Language: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2000 Availability: Not available: KEIC: On hold (1). Place hold Save to lists Add to cart (remove)
711.	Image from Amazon.com	22 irrefutable laws of advertising : and when to violate them by Michael Newman by Newman, Michael Material type: Text Language: English Publication details: New Delhi: John Wiley India and (P) Ltd 2006 Availability: Items available for loan: KEIC (2)Call number: 659.1 NEW, ... Place hold Save to lists Add to cart (remove)
712.	Image from Amazon.com	Marketing engineering : computer assisted marketing analysis and planning by Gary L. Lilien and Arvind Rangaswamy by Lilien, Gary L Rangaswamy, Arvind Edition: 2nd ed. Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8020285 LIL. Place hold Save to lists Add to cart (remove)
713.	Image from Amazon.com	How to turn advertising expenses into investment by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.312 ACH. Place hold Save to lists Add to cart (remove)
714.	Image from Amazon.com	Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning by Kartikeya Kompella by Kompella, Kartikeya Material type: Text Language: English Publication details: New Delhi: Viva Books 2006 Availability: Items available for loan: KEIC (1)Call number: 658.827 KOM. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
715.	Image from Amazon.com	Steal these ideas! : marketing secrets that will make you a star by Steve Cone by Cone, Steve Material type: Text Language: English Publication details: New Delhi: Viva Books Private Limited 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 CON. Place hold Save to lists Add to cart (remove)
716.	Image from Amazon.com	Marketing communications management : concepts and theories, cases and practices by Paul Copley by Copley, Paul Material type: Text Language: English Publication details: New Delhi: Elsevier India Private Limited 2007 Availability: Items available for loan: KEIC (1)Call number: 658.802 COP. Place hold Save to lists Add to cart (remove)
717.	Image from Amazon.com	Television disrupted : the transition from network to networked TV6b/ by Shelly Palmer by Palmer, Shelly Material type: Text Language: English Publication details: Burlington: Focal Press 2006 Availability: Items available for loan: KEIC (1)Call number: 701.4509 PAL. Place hold Save to lists Add to cart (remove)
718.	Image from Amazon.com	Internet advertising an introduction by Suresh, K. (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press, 2006 Availability: Items available for loan: KEIC (1)Call number: 659.13 INT. Place hold Save to lists Add to cart (remove)
719.	Image from Amazon.com	MNC branding in India : strategies and cases by Shanthi, N. M. (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press 2007 Availability: Items available for loan: KEIC (2)Call number: 658.827 MNC, ... Place hold Save to lists Add to cart (remove)
720.	Image from Amazon.com	Visual merchandising : a introduction by Gopal , V. V. (ed.) Material type: Text Publication details: Hyderabad: ICFAI University Press 2007 Availability: Items available for loan: KEIC (1)Call number: 658.157 VIS. Place hold Save to lists Add to cart (remove)