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721.
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Customer devotion: Create wildly passionate customers to dramatically grow your brand by
Publication details: Customer Devotion, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 CAS.

722.
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723.
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The customer centricity playbook: Implement a winning strategy driven by customer lifetime value by
Publication details: Wharton Digital Press, 2018
Availability: Items available for loan: KEIC (4)Call number: 658.812 FAD, ... Not available: KEIC: Checked out (1).

724.
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725.
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Insert coin to play: A book on product design, gamification & monetization by
Publication details: New Delhi, Little Raspberry Publishing House: 2023
Availability: Not available: KEIC: Checked out (1).

726.
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Lilliput land: How small is driving India's mega consumption story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram, Penguin Random House: 2024
Availability: Not available: KEIC: Checked out (1).
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727.
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The experience economy: Competing for customer time, attention, and money by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts: Harvard Business Review Press, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.56 PIN.

728.
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Be our guest: perfecting the art of customer service by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Disney Editions 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 BEO.

729.
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Clash: Amazon versus Walmart by
Publication details: Gurugram: Penguin Business / Penguin Random House, 2024
Availability: Items available for loan: KEIC (1)Call number: 381.10973 KUM.

730.
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Extreme trust: Turning proactive honesty and flawless execution into long-term profits by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Portfolio / Penguin, 2016
Availability: Not available: KEIC: Checked out (1).

731.
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Enhancing customer engagement: Connecting AI with humans: MICA's 9th International communication management conference, January, 4-7, 2023.(ICMC) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad: MICA / Excel India Publishers, 2023
Availability: Items available for loan: KEIC (1)Call number: 658.812 EMH.
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732.
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Services marketing: People, technology, strategy by
Edition: 9th
Publication details: USA: World Scientific Publishing, 2021
Availability: Not available: KEIC: Checked out (1).

733.
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Services marketing: Integrating customer focus across the firm by
Edition: 8th
Publication details: Dubuque, IA: McGraw Hill, 2023
Availability: Not available: KEIC: Checked out (1).

734.
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Triple fit strategy: How to build lasting customer relationships and boost growth by
Publication details: Boston: Harvard Business Review Press, 2024
Availability: Items available for loan: KEIC (1)Call number: 658.804 SEN.

735.
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Contemporary issues in social media marketing by
Edition: 2nd ed
Publication details: Oxon: Routledge, 2025
Availability: Items available for loan: KEIC (1)Call number: 658.872 CON.

736.
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The martech handbook: build a technology stack to attract and retain customers by Series: Business professional collection
Publication details: New York: Kogan Page, 2022
Availability: Items available for loan: KEIC (1)Call number: 658.8 ALF.

737.
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Customer relationship management in the digital age by
Publication details: New York, Routledge: 2025
Availability: Items available for loan: KEIC (2)Call number: 658.812 SHA, ...

738.
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Customer relationship management : an AI-driven approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Wiley India Pvt Ltd: 2025
Availability: Not available: KEIC: Checked out (1).
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739.
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Textbook of customer relationships management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, The Hospitality Press: 2023
Availability: Items available for loan: KEIC (1)Call number: 658.812 PIY.

740.
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Retention simplified : your journey from chaos to clarity (e-commerce / D2C) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Independently Published: 2024
Availability: Not available: KEIC: Checked out (1).

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