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741.
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Crafting qualitative research : working in the postpositivist traditions by Pushkala Prasad by
Material type: Text Text
Language: English
Publication details: New York: M.E. Sharpe, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 001.42 PRA.

742.
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Advertising, promotion and new media by
Material type: Text Text
Publication details: New York: M. E. Sharpe Inc., 2004
Availability: Items available for loan: KEIC (1)Call number: 659.144 ADV.

743.
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Advertising media : workbook and sourcebook by Larry D. Kelley and Donald W. Jugenheimer by
Material type: Text Text
Language: English
Publication details: New York: M.E. Sharpel 2005
Availability: Items available for loan: KEIC (1)Call number: 659.13 KEL.

744.
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The art and craft of case writing by William Naumes and Margaret J. Naumes by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: M. E. Sharpe 2006
Availability: Items available for loan: KEIC (1)Call number: 371.39 NAU.

745.
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Life management skills : taking charge of your future by Joann Driggers by
Material type: Text Text
Language: English
Publication details: New York: Delmar Publishers 1999
Availability: Items available for loan: KEIC (1)Call number: 158 DRI.

746.
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How the web was won : Microsoft from windows to the web : inside story of how bill gates and his band of internet idealists transformed a software empire by Paul Andrews by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Broadway books, Random House, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 338.7610053 AND.

747.
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The world according to Peter Drucker by Jack Beatty by
Material type: Text Text
Language: English
Publication details: New York: Broadway Books 1999
Availability: Items available for loan: KEIC (1)Call number: 658.40092 BEA.

748.
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High tech/high touch : technology and our search for meaning by John Naisbitt, with Nana Naisbitt and Douglas Philips by
Material type: Text Text
Language: English
Publication details: New York: Broadway Books 1999
Availability: Items available for loan: KEIC (1)Call number: 303.485 NAI.

749.
Digital darwinism : seven breakthrough business strategies for surviving in the cutthroat web economics by Evan I. Schwartz by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Broadway Books, Random House, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.054678 SCH.

750.
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Get better or get beaten ! : 31 leadership secrets from GE's Jack Welch by Robert Slater by
Material type: Text Text
Language: English
Publication details: New York: IRWIN Professional Publishing 1994
Availability: Items available for loan: KEIC (1)Call number: 658.4092 SLA.

751.
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How to get the best advertising from your agency : a guide to quickly building a productive team by Nancy L. Salz by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAL.

752.
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Driving brand value using integrated marketing to manage profitable stakeholder relationships by Tom Duncan and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN.

753.
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How to drive your competition crazy : creating disruption for fun and profit by Guy Kawasaki, Michele Moreno by
Material type: Text Text
Language: English
Publication details: New York: Hyperion 1995
Availability: Items available for loan: KEIC (1)Call number: 658 KAW.

754.
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Dictionary of the future : the words, terms, and trends that define the way we'll live, work, and talk by Faith Popcorn and Adam Hanft by
Material type: Text Text
Language: English
Publication details: New York: Hyperion 2001
Availability: Items available for loan: KEIC (1)Call number: 303.4973014 POP.

755.
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Pour your heart into it : how Starbucks built a company one cup at a time by Howard Schultz and Dori Jones Yang by
Material type: Text Text
Language: English
Publication details: New York: Hyperion 1997
Availability: Items available for loan: KEIC (1)Call number: 647.4573092 SCH.

756.
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Unleashing the ideavirus : stop marketing at people ! turn your ideas into epidemics by helping your customers do the marketing for you by Seth Godin, foreword by Malcolm Gladwell by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Hyperion 2001
Availability: Items available for loan: KEIC (1)Call number: 659.133 GOD.

757.
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Managing diversity in health care by Lee Gardenswartz and Anita Rowe by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 362.108900973 GAR.

758.
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Improving customer satisfaction, loyalty, and profit : an integrated measurement and managment system by Michael D. Johnson and Anders Gustafsson by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 JOH.

759.
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Handbook of cross-cultural marketing by Paul A Herbig by
Material type: Text Text
Language: English
Publication details: New York: International Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.848 HER.

760.
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Handbook of consumer behavior, tourism, and the internet by
Material type: Text Text
Publication details: New York: Haworth Hospitality Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HAN.

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