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81.
Kleppner's advertising procdure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

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82.
Creating breakthrough products : innovation from product planning to program approval by Jonathan Cagan, Craig M. Vogel foreword by Bruce Nussbaum by
  • Cagan, Jonathan
  • Vogel, Craig M
Series: Financial Times Prentice Hall books
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.575 CAG.

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83.
The want makers: inside the world of advertising by Eric Clark by
  • Clark, Eric
Material type: Text Text
Language: English
Publication details: New York:: Penguin Book 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA. Not available: KEIC: Lost (1).

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84.
Even more offensive marketing : an exhilarating action guide to winning in business by Hugh Davidson by
  • Davidson, Hugh
Material type: Text Text
Language: English
Publication details: London: Penguin Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAV.

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85.
The evening gone by Suguna Iyer by
  • Iyer, Suguna
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India (P) Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 823 IYE.

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86.
Ideology and social science by Andre Beteille by
  • Beteille, Andre
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 300 BET.

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87.
Satisfaction how every great company listens to the voice of the customer by Chris Denove and James D. Power by
  • Denove, Chris
  • Power, James D
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8343 DEN.

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88.
Research strategies for a digital age by Bonnie L. Tensen by
  • Tensen, Bonnie L
Material type: Text Text
Language: English
Publication details: Massachusetts: Thomson Wadsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 025.04 TEN.

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89.
Research methods and statistics : an integrated approach by Nancy Furlong, Eugene Lovelace and Kristin Lovelace by
  • Furlong, Nancy
  • Lovelace, Eugene
  • Lovelace, Kristin
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 519.5 FUR.

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90.
Foundations of behavioral research by Fred N. Kerlinger and Howard B. Lee by
  • Kerlinger, Fred N
  • Lee, Howard B
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 150.72 KER.

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91.
Psychology in the new millennium by Spencer A. Rathus by
  • Rathus, Spencer A
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: : Harcourt Brace College Publisher 1999
Availability: Items available for loan: KEIC (1)Call number: 150 RAT.

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92.
The child and the state in India : child labor and education policy in comparative perspective by Myron Weiner by
  • Weiner, Myron
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 305.2 WEI.

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93.
India development report : 2002 by
  • Parikh, Kirit S. (ed.)
  • Radhakrishna, R. (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2002
Availability: Items available for loan: KEIC (1)Call number: 338.954 IND.

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94.
India health report by Rajiv Misra, Rachel Chatterjee and Sujatha Rao by
  • Misra, Rajiv
  • Chatterjee, Rachel
  • Rao, Sujatha
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univesity Press 2003
Availability: Items available for loan: KEIC (1)Call number: 613.9 MIS.

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95.
Services marketing by Govind Apte by
  • Apte, Govind
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 APT.

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96.
International marketing (with CD) by Rajesh Mohan Joshi by
  • Joshi, Rajesh Mohan
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univesity Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 JOS.

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97.
Marketing research : concepts, practices, and cases by Sunanda Easwaran and Sharmila J. Singh by
  • Easwaran, Sunanda
  • Singh, Sharmila
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.83 EAS.

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98.
Industrial marketing by P. K. Ghosh by
  • Ghosh, P. K
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univarsity Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.809 GHO.

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99.
Advertising management by Jaishri Jethwaney and Shruti Jain by
  • Jethwaney, Jaishri
  • Jain, Shruti
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 WAR.

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100.
Knowledge and society : situating sociology and social anthropology by T.K. Oommen by
  • Oommen, T. K
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univeristy Press 2007
Availability: Items available for loan: KEIC (1)Call number: 301.0954 OOM.

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