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81.	Image from Amazon.com	Microeconomics by Roberts S. Pindyck and Daniel L. Rubinfeld by Pindyck, Roberts S Rubinfeld, Daniel L Edition: 5th ed. Material type: Text Language: English Publication details: Singapore: Pearson Education Pte. Ltd. 2002 Availability: Items available for loan: KEIC (2)Call number: 338.5 PIN, ... Place hold Save to lists Add to cart (remove)
82.	Image from Amazon.com	Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis by Tellis, Gerard J Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (1)Call number: 659.1 TEL. Place hold Save to lists Add to cart (remove)
83.	Image from Amazon.com	Strategic marketing : concepts and cases by K. R., Jayasimha (ed.) Edition: 1st ed. Material type: Text Publication details: Hyderabad: ICFAI University Press 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8 STR. Place hold Save to lists Add to cart (remove)
84.	Image from Amazon.com	The wall street journal on marketing by Ronald Alsop and Bill Abraham by Alsop, Ronald Abraham, Bill Material type: Text Language: English Publication details: New Delhi: Universal Book Store 1992 Availability: Items available for loan: KEIC (2)Call number: 658.8 ALS, ... Place hold Save to lists Add to cart (remove)
85.		Why people buy by John O'Shaughnessy by O'Shaughnessy, John Material type: Text Language: English Publication details: New York: Oxford University Press, Inc. 1987 Availability: Items available for loan: KEIC (2)Call number: 658.8342 OSH, ... Place hold Save to lists Add to cart (remove)
86.	Image from Amazon.com	Advertising media planning by Jack Z. Sissors and Roger B. Baron by Sissors, Jack Z Baron, Roger B Edition: 7th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2010 Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
87.	Image from Amazon.com	Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success by Rick Deherder and Dick Blatt by Deherder, Rick Blatt, Dick Material type: Text Language: English Publication details: New Jersy: FT Press 2011 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
88.		The marketplace of revolution : how consumer politics shaped American independence by T. H. Breen by Breen, T. H Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2004 Availability: Items available for loan: KEIC (1)Call number: 973.31 BRE. Place hold Save to lists Add to cart (remove)
89.	Image from Amazon.com	Consumer behaviour by Rajneesh Krishna by Krishna, Rajneesh Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2014 Availability: Items available for loan: KEIC (19)Call number: 658.8342 KRI, ... Not available: KEIC: Checked out (4). Place hold Save to lists Add to cart (remove)
90.	Image from Amazon.com	Infrastructure at crossroads : the challenges of governance by Gajendra Haldea by Haldea, Gajendra Material type: Text Language: English Publication details: New Delhi: Oxford University Press 2011 Availability: Items available for loan: KEIC (1)Call number: 388.095409051 HAL. Place hold Save to lists Add to cart (remove)
91.	Image from Amazon.com	Channeling cultures : television studies from India by Sen, Biswarup (ed.) Roy, Abhijit (ed.) Material type: Text Publication details: New Delhi: Oxford University Press, 2014 Availability: Items available for loan: KEIC (1)Call number: 302.23450954 CHA. Place hold Save to lists Add to cart (remove)
92.	Image from Amazon.com	Handbook of culture and consumer behavior by Ng, Sharon (ed.) Lee, Angela Y. (ed.) Series: Frontiers of culture and psychology Material type: Text Publication details: New York: Oxford University Press, 2015 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
93.	Image from Amazon.com	The Oxford handbook of the history of consumption by Trentmann, Frank (ed.) Material type: Text Publication details: New York: Oxford University Press, 2012 Availability: Items available for loan: KEIC (1)Call number: 339.4709 OXF. Place hold Save to lists Add to cart (remove)
94.	Image from Amazon.com	Business ethics : managing corporate citizenship and sustainability in the age of globalization by Andrew Crane and Dirk Matten by Crane, Andrew Matten, Dirk Edition: 3rd ed. Material type: Text Language: English Publication details: New York: Oxford University Press 2010 Availability: Items available for loan: KEIC (1)Call number: 174.4 CRA. Place hold Save to lists Add to cart (remove)
95.	Image from Amazon.com	Wonder woman : marketing secrets for the trillion-dollar customer by Iain Ellwood with Sheila Shekar by Ellwood, Iain Shekar, Sheila Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2008 Availability: Items available for loan: KEIC (1)Call number: 658.8 ELL. Place hold Save to lists Add to cart (remove)
96.	Image from Amazon.com	Marketing through turbulent times by Jenny Darroch by Darroch, Jenny Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8 DAR. Place hold Save to lists Add to cart (remove)
97.	Image from Amazon.com	Hooked : how to build habit-forming products by Nir Eyal and Ryan Hoover by Eyal, Nir Hoover, Ryan Material type: Text Language: English Publication details: London: Penguin Books Ltd 2014 Availability: Not available: KEIC: Checked out (1). Lists: Best Marketing book. Place hold Save to lists Add to cart (remove)
98.	Image from Amazon.com	The startup way : how entrepreneurial management transforms culture and drives growth by Eric Ries by Ries, Eric Material type: Text Language: English Publication details: London: Portfolio Penguin 2017 Availability: Items available for loan: KEIC (1)Call number: 658.11 RIE. Place hold Save to lists Add to cart (remove)
99.	Image from Amazon.com	The retailing reader by Dawson, Jon (ed.) Findlay, Anne (ed.) Sparks, Leigh (ed.) Material type: Text Publication details: London: Routledge, 2008 Availability: Items available for loan: KEIC (1)Call number: 658.87 RET. Place hold Save to lists Add to cart (remove)
100.	Image from Amazon.com	The psychology of advertising by Bob M. Fennis and Wolfgang Stroebe by Fennis, Bob M Stroebe, Wolfgang Material type: Text Language: English Publication details: Hove, East Sussex: Psychology Press 2012 Availability: Items available for loan: KEIC (1)Call number: 659.1019 FEN. Place hold Save to lists Add to cart (remove)