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81.
Chocolates on the pillow aren't enough : reinventing the customer experience by Jonathan M. Tisch, with Karl Weber by
  • Tisch, Jonathan M
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 647.94068 TIS.

82.
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership by Joseph Jaffe by
  • Jaffe, Joseph
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8343 JAF.

83.
Tactical transparency : how leaders can leverage social media to maximize value and build their brand by Shel Holtz and John C. Havens by
  • Holtz, Shel
  • Havens, John C
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2009
Availability: Items available for loan: KEIC (1)Call number: 658.802 HOL.

84.
The relationship edge : the key to strategic influence and selling success by Jerry Acuff and Wally Wood by
  • Acuff, Jerry
  • Wood, Wally
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 650.13 ACU.

85.
The challenger sale : how to take control of the customer conversation by Matthew Dixon and Brent Adamson by
  • Dixon, Matthew
  • Adamson, Brent
Material type: Text Text
Language: English
Publication details: London: Portfolio Penguin 2013
Availability: Items available for loan: KEIC (1)Call number: 658.85 DIX.

86.
Lean solutions : how companies and customers can create value and wealth together by James P. Womack and Daniel T. Jones by
  • Womack, James P
  • Jones, Daniel T
Material type: Text Text
Language: English
Publication details: New York: Free Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 WOM.

87.
Brand together : how co-creation generates innovation and re-energizes brands by Nicholas Ind, Clare Fuller, Charles Trevail by
  • Ind, Nicholas
  • Fuller, Clare
  • Trevail, Charles
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 IND.

88.
High impact marketing that gets results : guru in a bottle by Ardi Kolah by
  • Kolah, Ardi
Material type: Text Text
Language: English
Publication details: Philadelphia: Kogan Page Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOL.

89.
Stickier marketing : how to win customers in a digital age by Grant Leboff by
  • Leboff, Grant
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 LEB.

90.
Creativity and data marketing : a practical guide to data innovation by Becky Wang by
  • Wang, Becky
Series: Marketing science series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Items available for loan: KEIC (1)Call number: 658.802 WAN.

91.
Social selling : techniques to influence buyers and changemakers by Tim Hughes and Matt Reynolds by
  • Hughes, Tim
  • Reynolds, Matt
Material type: Text Text
Language: English
Publication details: London: Kogan 2017
Availability: Items available for loan: KEIC (1)Call number: 658.85 HUG.

92.
100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world by Martin Newman and Malcolm McDonald by
  • Newman, Martin
  • McDonald, Malcolm
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Items available for loan: KEIC (2)Call number: 658.812 NEW, ...

93.
Customer innovation : delivering a customer-led strategy for sustainable growth by Marion Debruyne and Koen Tackx by
  • Debruyne, Marion
  • Tackx, Koen
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 DEB.

94.
Building customer-brand relationships by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz and Mariam Azzaro by
  • Schultz, Don E
  • Azzaro, Mariam
  • Barnes, Beth E
  • Schultz, Heidi F
Material type: Text Text
Language: English
Publication details: New York: M.E.Sharpe 2009
Availability: Items available for loan: KEIC (1)Call number: 658.812 BUI.

95.
How to become a rainmaker : the rules for getting and keeping customers and clients by Jeffrey J Fox by
  • Fox, Jeffrey J
Material type: Text Text
Language: English
Publication details: New York: Hachette Book 2015
Availability: Items available for loan: KEIC (1)Call number: 658.8 FOX.

96.
The future of relationship marketing by
  • Bejou, David (ed.)
  • Palmer, Adrian (ed.)
Material type: Text Text
Publication details: New York: Best Business Books, 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 FUT.

97.
What customers crave : how to create relevant and memorable experiences at every touchpoint by Nicholas J. Webb by
  • Webb, Nicholas J
Material type: Text Text
Language: English
Publication details: New York: AMACOM, American Management Association 2017
Availability: Items available for loan: KEIC (1)Call number: 658.812 WEB.

98.
The startup owner's manual : the step-by-step guide for building a great company by Steve Blank and Bob Dorf by
  • Blank, Steve
  • Dorf, Bob
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Pescadero, Calif.: K and S Ranch Publication 2012
Availability: Items available for loan: KEIC (1)Call number: 658.11 BLA.

99.
Engage! : the complete guide for brands and business to build, cultivate, and measure success in the new web by Brian Solis by
  • Solis, Brian
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.872 SOL.

100.
Inbound marketing : attract, engage, and delight customers online by Brian Halligan and Dharmesh Shah by
  • Halligan, Brian
  • Shah, Dharmesh
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 HAL.

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