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81.
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad by Dick Martin by
  • Martin, Dick
Material type: Text Text
Language: English
Publication details: New York: American Management Association 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 MAR.

82.
Defending the brand : aggressive strategies for protecting your brand in the online arena by Brian H. Murry by
  • Murry, Brian H
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 MUR, ...

83.
Romancing the brand : the power of advertising and how to use it by David N. Martin by
  • Martin, David N
Material type: Text Text
Language: English
Publication details: New York: American Management Association 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 MAR.

84.
Brain tattoos : creating unique brands that stick in your customers' minds by Karen Post, foreword by Jeffery H. Gitomer, afterword by Michael Tchong by
  • Post, Karen
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 POS.

85.
The brand marketing book : creating, managing, and extending the value of your brand by Joe Marconi by
  • Marconi, Joe
Series: American Marketing Association
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1999
Availability: Items available for loan: KEIC (2)Call number: 658.827 MAR, ...

86.
Leveraging the corporate brand by James R. Gregory with Jack G. Wiechmann by
  • Gregory, James R
  • Wiechmann, Jack G
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1997
Availability: Items available for loan: KEIC (2)Call number: 658.827 GRE, ...

87.
Shops and boutiques 2000 : designer stores and brand imagery by Susan Abramson and Marcie Stuchin by
  • Abramson, Susan
  • Stuchin, Marcie
Material type: Text Text
Language: English
Publication details: New York: PBC International 1999
Availability: Items available for loan: KEIC (1)Call number: 725.21 ABR.

88.
eBrands : building an internet business at breakneck speed by Phil Carpenter by
  • Carpenter, Phil
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business Review Book 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 CAR.

89.
Added value : the alchemy of brand-led growth by Mark Sherrington by
  • Sherrington, Mark
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 SHE.

90.
Pro logo by Chevalier Michel and Mazzalovo Gerald by
  • Chevalier, Michel
  • Mazzalovo, Gerald
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

91.
Brand management : text and cases by U. C. Mathur by
  • Mathur, U. C
Material type: Text Text
Language: English
Publication details: New Delhi: Mccmillan India Ltd. 2007
Availability: Items available for loan: KEIC (3)Call number: 658.827 MAT, ...

92.
Brandsimple : how to turn a simple philosophy into a powerful brand by Allen Adamson by
  • Adamson, Allen
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 ADA.

93.
Brand think : a guide to branding by Lilian Wong by
  • Wong, Lilian
Material type: Text Text
Language: English
Publication details: Singapore: Lilian Wong 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 WON.

94.
Mythmaking on Madison Avenue : how advertisers apply the power of myth and symbolism to create leadership brands by Sal Randazzo by
  • Randazzo, Sal
Material type: Text Text
Language: English
Publication details: Chicago: Probus Publishing Co. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 RAN.

95.
The future beyond brands lovemarks by Kevin Roberts foreword A. G. Lafley by
  • Roberts, Kevin
Material type: Text Text
Language: English
Publication details: New York: Power House Books 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 ROB.

96.
Harvard business review on brand management by Harvard business review (HBR)
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1999
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAR, ... Not available: KEIC: Lost (1).

97.
How brands become icons : the principles of cultural branding by Douglas B. Holt by
  • Holt, Douglas B
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 HOL.

98.
Harvard business review on marketing by Harvard business review (HBR) Series: The Harvard Business Review Paperback Series
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2001
Availability: Items available for loan: KEIC (3)Call number: 658.8 HAR, ... Not available: KEIC: Checked out (1).

99.
Brandstand : strategies for retail brand building by Arthur A Winters and Peggy Fincher Winters; carole Paul by
  • Winters, Arthur A
  • Paul, carole
  • Winters, Peggy Fincher
Material type: Text Text
Language: English
Publication details: New York: Visual Reference Publications 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIN.

100.
Rising tide : lessons from 165 years of brand building at Procter and Gamble by Davis Dyer, Frederick Dalzell and Rowena Olegario by
  • Dyer, Davis
  • Dalzell, Frederick
  • Olegario, Rowena
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2004
Availability: Items available for loan: KEIC (2)Call number: 338.767 DYE, ...

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