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921.
Marketing in the round : how to develop an integrated marketing campaign in the digital era by Gini Dietrich and Geoff Livingston by
Material type: Text Text
Language: English
Publication details: indiana: Que Publishing 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 DIE.

922.
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Promotional culture : advertising, ideology and symbolic express by Andrew Wernick by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 659.101 WER.

923.
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Consumer behavior and advertising involvement : selected works of Herbert E. Krugman by Series: Marketing and consumer psychology series
Material type: Text Text
Publication details: New York: Routledge 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KRU.

924.
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Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection by David M. Boush, Marian Friestad and Peter Wright by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2009
Availability: Items available for loan: KEIC (1)Call number: 659.101 BOU.

925.
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Web copy that sells : the revolutionary formula for creating killer copy every time by Maria Veloso by
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2005
Availability: Items available for loan: KEIC (1)Call number: 658.872 VEL.

926.
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Successful local broadcast sales by Paul Weyland by
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2008
Availability: Items available for loan: KEIC (1)Call number: 659.140688 WEY.

927.
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The economics and financing of media companies by Robert G. Picard by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Fordham University Press 2011
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 PIC.

928.
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Mad women : the other side of life on madison avenue in the '60s and beyond by Jane Maas by
Material type: Text Text
Language: English
Publication details: London: Bantam Books 2012
Availability: Items available for loan: KEIC (1)Call number: 659.1092 MAA.

929.
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Handbook on the economics of the media by
Material type: Text Text
Publication details: Cheltenham: Edward Elgar Publishing Limited, 2015
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 HAN.

930.
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The one show : advertising's best print, radio, tv, (with CD)
Material type: Text Text
Language: English
Publication details: New York: One Club Pubishing 2009
Availability: Items available for loan: KEIC (1)Call number: 659.13 ONE.

931.
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A century of advertising education by Billy I. Ross and Jef I. Richards by
Material type: Text Text
Language: English
Publication details: Texas: Advertising Education Publications 2008
Availability: Items available for loan: KEIC (2)Call number: 659.1071073 ROS, ...

932.
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Advertising education around the world by Series: American Academy of Advertising
Material type: Text Text
Publication details: Michigan: American Academy of Advertising, 2014
Availability: Items available for loan: KEIC (1)Call number: 659.1071 ADV.

933.
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The lost diary of a real mad man : tales of advertising and mental health by Emerson Foote, editing and forward by Jef I. Richards and Billy I. Ross by Series: American Academy of Advertising
Material type: Text Text
Language: English
Publication details: Michigan: American Academy of Advertising 2014
Availability: Items available for loan: KEIC (1)Call number: 659.1092 FOO.

934.
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Mining of massive datasets by Anand Rajaraman, Jeffrey David Ullman by
Material type: Text Text
Language: English
Publication details: New Delhi: Cambridge University Press 2014
Availability: Items available for loan: KEIC (1)Call number: 006.312 RAJ.

935.
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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing by Roger Dooley by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2012
Availability: Items available for loan: KEIC (1)Call number: 658.80019 DOO.

936.
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Copy, copy, copy : how to do smarter marketing by using other people's ideas by Mark Earls by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons 2015
Availability: Items available for loan: KEIC (1)Call number: 658.802 EAR.

937.
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The new rules of retail : competing in the world's toughest marketplace by Robin Lewis and Michael Dart by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEW.

938.
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Advertising and public relations law by Carmen Maye, Roy L. Moore and Erik L. Collins by Series: Routledge communication series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2020
Availability: Items available for loan: KEIC (1)Call number: 343.73082 MAY.

939.
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Digital and social media marketing : a results-driven approach by
Material type: Text Text
Publication details: New York: Routledge, 2017
Availability: Items available for loan: KEIC (1)Call number: 658.872 DIG.

940.
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Design for media : a handbook for students and professionals in journalism, PR and advertising by Di Hand and Steve Middleditch by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2017
Availability: Items available for loan: KEIC (1)Call number: 686.22 HAN.
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