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Service marketing by Roland T. Rust, Zathony J. Zahorika and Timothy L. Keiningham by
  • Rust, Roland T
  • Keiningham, Timothy L
  • Zahorika, Zathony J
Material type: Text Text
Language: English
Publication details: New York: Addison Wesley 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 RUS.

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2.
Loyalty myths : hyped strategies that will put you out of business and proven tactics that really work by Timothy L Keiningham,Terry G. Vavra, Lerzan Aksoy and Henri Wallard by
  • Keiningham, Timothy L
  • Aksoy, Lerzan
  • Vavra, Terry G
  • Wallard, Henri
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8343 LOY.

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