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1.
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Media diversity and localism : meaning and metrics by
Material type: Text Text
Publication details: New Jersy: Lawrence Erlbaum Associates 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.
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2.
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Cyberbranding : brand building in the digital economy by Deirdre Breakenridge by
Material type: Text Text
Language: English
Publication details: New Jersy: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRE.

3.
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Merchandising math : a managerial approach (with CD) by Doris H. Kincade, Fay Y. Gibson and Ginger A. Woodard by
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Educationa, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 KIN.

4.
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The power of the purse : how smart businesses are adapting to the world's most important consumers women by Fara Warner by
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 WAR.

5.
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Experiential learning : experience as the source of learning and development by David A. Kolb by
Material type: Text Text
Language: English
Publication details: New Jersy: Prentice Hall, Inc. 1984
Availability: Items available for loan: KEIC (1)Call number: 370.15 KOL.

6.
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Worst cases : terror and catastrophe in the popular imagination by Lee Clarke by
Material type: Text Text
Language: English
Publication details: Jersy: Jersy, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 303.485 CLA .

7.
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The employer brand : bringing the best of brand management to people at work by Simon Barrow and Richard Moseley by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.314 BAR.

8.
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Brands laid bare : using market research for evidence-based brand management by Kevin Ford by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 FOR.

9.
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Event sponsorship by Bruce E. Skinner and Vladimir Rukavina by Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.285 SKI.

10.
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Kellogg on integrated marketing by
Material type: Text Text
Publication details: New Jersy: John Wiley and Sons Inc., 2003
Availability: Items available for loan: KEIC (3)Call number: 338.0492 KEL, ... Not available: KEIC: Lost (1).

11.
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Cable cowboy : John Malone and the rise of the modern cable business by Mark Robichaux by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 384.555092 ROB.

12.
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Avon : building the world's premier company for women by Laura Klepacki, foreword by Andrea Jung by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 338.764672 KLE.

13.
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FedEx delivers : how the world's leading shipping company keeps innovating and outperforming the competition by Madan Birla by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 388.044 BIR.

14.
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Handbook of communication and people with disabilities : research and application by Series: LEA's communication series
Material type: Text Text
Publication details: New Jersy: Lawrence Erlbaum Associates Inc Publishers, 2000
Availability: Items available for loan: KEIC (1)Call number: 362.4048 HAN.

15.
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Ratings analysis : the theory and practice of audience research by James G. Webster, Patricia F. Phalen and Lawrence W. Lichty by Series: LEA's communication series
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersy: Lawrence Erlbaum Associates, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 384.543 WEB.

16.
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Persuading people to have safer sex : applications of social science to the AIDS crisis by Richard M. Perloff by Series: LEA's communication series
Material type: Text Text
Language: English
Publication details: New Jersy: Lawrence Erlbaum Associates, Inc. Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 362.1969792 PER.

17.
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Mass media and drug prevention : classic and contemporary theories and research by
Material type: Text Text
Publication details: New Jersy: Lawrence Erlbaum Associates Inc Publishers, 2002
Availability: Items available for loan: KEIC (1)Call number: 362.29170973 MAS.
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18.
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The death of a thousand cuts : corporate campaigns and the attack on the corporation by Jarol B. Manheim by
Material type: Text Text
Language: English
Publication details: New Jersy: Lawrence Erlbaum Associates 2000
Availability: Items available for loan: KEIC (1)Call number: 659.2 MAN.

19.
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Emerging business online : global markets and the power of B2B internet marketing by Lara Fawzy and Lucas Dworski by
Material type: Text Text
Language: English
Publication details: New Jersy: FT Press 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 FAW.

20.
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Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success by Rick Deherder and Dick Blatt by
Material type: Text Text
Language: English
Publication details: New Jersy: FT Press 2011
Availability: Not available: KEIC: Checked out (1).

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