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1.
The active consumer : novelty and surprise in consumer choice by
  • Bianchi, Marina (ed.)
Material type: Text Text
Publication details: London: Routledge 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 ACT.

2.
3G marketing : communities and strategic partnerships by Tomi T. Ahonen, Timo Kasper and Sara Melkko by
  • Ahonen, Tomi T
  • Kasper, Tomi
  • Melkko, Sara
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 384.530688 AHO.

3.
Using market knowledge by
  • Deshpande, Rohit (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 USI, ...

4.
Milestones in mass communication research by Shearon A. Lowery and Melvin L. DeFleur by
  • Lowery, Shearon A
  • DeFleur, Melvin L
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Longman 1995
Availability: Items available for loan: KEIC (1)Call number: 302.23 LOW.

5.
Making babies, making families : what matters most in an age of reproductive technologies, surrogacy, adoption, and same-sex and unwed parents by Mary Lyndon Shanley by
  • Shanley, Mary Lyndon
Material type: Text Text
Language: English
Publication details: Boston: Beacon Press 2001
Availability: Items available for loan: KEIC (1)Call number: 306.850973 SHA.

6.
Commercializing new technologies : getting from mind to market by Vijay K. Jolly by
  • Jolly, Vijay K
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.575 JOL.

7.
Finding fertile ground : identifying extraordinary opportunities for new ventures by Scott A. Shane by
  • Shane, Scott A
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 338.04 SHA.

8.
New product development by Mukesh Chaturvedi by
  • Chaturvedi, Mukesh
Material type: Text Text
Language: English
Publication details: New Delhi: Wheeler Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.575 CHA.

9.
Secondary data analysis by Thomas P. Vartanian by
  • Vartanian, Thomas P
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 361.0072 VAR.

10.
Inequality, cooperation, and environmental sustainability by
  • Baland, Jean-Marie (ed.)
  • Bardhan, Pranab (ed.)
  • Bowles, Samuel (ed.)
Material type: Text Text
Publication details: New Jersey: Russell Sage Foundation, Princeton University Press, 2007
Availability: Items available for loan: KEIC (1)Call number: 338.927 INE.

11.
Health behavior and health education : theory, research and practice by Karen Glanz, Barbara K. Rimer and K. Viswanath by
  • Glanz, Karen
  • Rimer, Barbara K
  • Viswanath, K
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: San Fransicso: Jossey- Bass 2008
Availability: Items available for loan: KEIC (1)Call number: 613 GLA.

12.
The Sage handbook of advertising by
  • Tellis, Gerald J. (ed.)
  • Ambler, Tim (ed.)
Material type: Text Text
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAG.

13.
Product marketing for technology companies by Mark Butje by
  • Butje, Mark
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.575 BUT.

14.
Salesforce.com secrets of success : best practices for growth and profitability by David Taber by
  • Taber, David
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 TAB.

15.
The Indian child complied at CRY's documentation center
Material type: Text Text
Language: English
Publication details: Mumbai: CRY (Child Relief and You) 1999
Availability: Items available for loan: KEIC (1)Call number: 305.2 IND.

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