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1.
Customers for life : how to turn that one-time buyer into a lifetime customer by Carl Sewell and Paul B. Brown by
  • Sewell, Carl
  • Brown, Paul B
Material type: Text Text
Language: English
Publication details: New York: Pocket Books 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8343 SEW.

2.
Public relations practices : managerial case studies and problems by Allen H. Center and Patrick Jackson by
  • Center, Allen H
  • Jackson, Patrick
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 CEN.

3.
Public relations practices : managerial case studies and problems by Allen H. Center, Patrick Jackson, Stacey Smith and Frank R. Stansberry
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

4.
Public relations today : in the Indian context by Subir Ghosh by
  • Ghosh, Subir
Material type: Text Text
Language: English
Publication details: Calcutta: Profile Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 659.2 GHO.

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