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1.
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International marketing : a cultural approach by Jean-Claude Usunier by
Material type: Text Text
Language: English
Publication details: London: Prentice Hall International Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

2.
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Consumer behavior in Asia by Hellmut Sch�tte with Deanna Ciarlante by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

3.
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Cross-cultural communication : the essential guide to international business by
Edition: 2nd ed.
Material type: Text Text
Publication details: London: Kogan Page Ltd., 2003
Availability: Items available for loan: KEIC (1)Call number: 658.18 CRO.

4.
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Japanese business etiquette : a practical guide to success with the Japanese by Diana Rowland by
Material type: Text Text
Language: English
Publication details: London: Warner Books 1993
Availability: Items available for loan: KEIC (1)Call number: 395.52 ROW.

5.
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Understanding global cultures : metaphorical journeys through 23 nationas by Martin J. Gannon by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000
Availability: Not available: KEIC: On hold (1).

6.
Consumer behaviour and culture : consequences for global marketing and advertising by Marieke de Mooij by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOO.

7.
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Handbook of cross-cultural marketing by Paul A Herbig by
Material type: Text Text
Language: English
Publication details: New York: International Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.848 HER.

8.
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Proceedings of the 1996 conference of the American Academy of Advertising by
Material type: Text Text
Publication details: Texas: The University of Texas 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

9.
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Globalized e-learning cultural challenges edited Andrea Edmundson
Material type: Text Text
Language: English
Publication details: Hershey: Idea Gruop Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 371.358 EDM.

10.
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Global marketing : a decision oriented approach by Svend Hollensen by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley 2007
Availability: Items available for loan: KEIC (2)Call number: 658.8 HOL, ...

11.
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Human resource development in Asia : national policy perspectives by
Material type: Text Text
Publication details: Bangkok: National Institute of Development Administration, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.3 HUM.

12.
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Feminist methods in social research by Shulamit Reinharz with the assistance of Lynn Davidman by
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 1992
Availability: Items available for loan: KEIC (1)Call number: 301.072 REI.

13.
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Organisation effectiveness and change management by V. G. Kondalkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2009
Availability: Not available: KEIC: Checked out (1).

14.
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How to be a great communicator : in person, on paper, and on the podium by Nido R. Qubein by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 808.51 QUB.

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