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Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations by Derek R. Allen by
  • Allen, Derek R
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8343 ALL.

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2.
Brand meaning by Mark Batey by
  • Batey, Mark
Material type: Text Text
Language: English
Publication details: New York: Routledge 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 BAT.

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Fundamentals of psychology by Michael W. Eysenck by
  • Eysenck, Michael W
Material type: Text Text
Language: English
Publication details: New York: Psychology Press 2009
Availability: Items available for loan: KEIC (1)Call number: 150 EYS.
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