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1.
Marketing as strategy : understanding the ceo's agenda for driving growth and innovation by Nirmalya Kumar foreword by Philip Kotler by
  • Kumar, Nirmalya
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2004
Availability: Items available for loan: KEIC (3)Call number: 658.802 KUM, ...

2.
What great brands do : the seven brand-building principles that separate the best from the rest by Denise Lee Yohn by
  • Yohn, Denise Lee
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 658.827 YOH.

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