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181.
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Strategic marketing management by Mark E. Parry by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 PAR, ...

182.
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The six sigma way team fieldbook : an implementation guide for project improvement teams by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3124 PAN.

183.
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ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies by Banwari Mittal and Jagdish N. Sheth. by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 MIT.

184.
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Evolution not revolution : aligning technology with corporate strategy to increase market value by John R. Logan by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 LOG.

185.
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The one-day marketing plan : organizing and completing a plan that works by Roman G. Hiebing and Scott W. Cooper by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

186.
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IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1).

187.
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Advertising media A to Z : the definitive resource for media planning, buying, and research by Jim Surmanek by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2003
Availability: Items available for loan: KEIC (1)Call number: 659.103 SUR.

188.
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The manager's guide to distribution channels by Linda Gorchels, Chuck West and Edward Marien by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 GOR.

189.
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Strategic supply chain management : the five disciplines for top performance by Shoshanah Cohen and Joseph Roussel by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Professional 2004
Availability: Items available for loan: KEIC (1)Call number: 658.7 COH.

190.
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Winning the profit game : smarter price , smarter branding by Robert G. Doctors, Michael R. Reopel, Jeanne-Mey Sun and Stephen M. Tanny
Material type: Text Text
Language: English
Publication details: New York: The McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIN.

191.
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Opt-in marketing : increase sales exponentionally with consenual marketing by Ernan Roman and Scott Hornstein. by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.872 ROM.

192.
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Madison and Vine : why the entertainment and advertising industries must converge to survive by Scott Donaton by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 659.10973 DON.

193.
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Leader shock ... and how to triumph over it : eight revolutionary rules for becoming a powerful and exhilarated leader by Greg Hicks by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HIC.

194.
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Tough management : the 7 ways to make tough decisions easier, deliver the numbers, and grow business in good times and bad by Chuck Martin by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2005
Availability: Items available for loan: KEIC (1)Call number: 658 MAR.

195.
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The secret to GE's success by William E. Rothschild by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2006
Availability: Items available for loan: KEIC (2)Call number: 338.762130973 ROT, ...

196.
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Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results by Jeremy Wright by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.872 WRI.

197.
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Entrepreneurship 02/03 by
Edition: 4th ed.
Material type: Text Text
Publication details: New York: Tata McGraw-Hill Publishing Company Limited, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.05 ENT.

198.
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Contemporary advertising by William F. Arens by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hall Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE.

199.
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The dynamics of mass communication : media in the digital age by Joseph R. Dominick by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM.

200.
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Finance sense : an easy guide for non-finance executives by Prasanna Chandra by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2002
Availability: Items available for loan: KEIC (9)Call number: 332 CHA, ... Not available: KEIC: Lost (1).

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