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1.
Great advertising campaigns : how they achieve both creative and business objectives by Nicholas Ind by
  • Ind, Nicholas
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 659.113 IND.

2.
Total branding by design : how to make your brand's packaging more effective by Paul Southgate by
  • Southgate, Paul
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 658.827 SOU.

3.
Advances in consumer marketing by
  • Jenkins, Mark (ed.)
  • Knox, Simon (ed.)
Material type: Text Text
Publication details: London: Kogan Page Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 658.804 ADV.

4.
Quality customer service for front line staff by William B. Martin by
  • Martin, William B
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.812 MAR.

5.
Corporate reputations : strategies for developing the corporate brands by Grahame R. Dowling by
  • Dowling, Grahame R
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 659.2 DOW.

6.
The handbook of European advertising : media planning, marketing analysis and country-by-country profile by Roger Bennett by
  • Bennett, Roger
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1094 BEN.

7.
Advances in relationship marketing by
  • Payne, Adrian (ed.)
Material type: Text Text
Publication details: London: Kogan Page Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 ADV.

8.
Market research : a guide to planning, methodology and evaluation by Paul Hauge and Peter Jackson by
  • Hauge, Paul
  • Jackson, Peter
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 HAG.

9.
Effective media relations : how to get results by Michael Bland, Alison Theaker and David Wragg by
  • Bland, Michael
  • Theaker, Alison
  • Wragg, David
Series: The Institute of Public Relations PR in Practice series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 659.2 BLA.

10.
Direct and database marketing by Greame McCorkell by
  • McCorkell, Greame
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCC.

11.
Strategic marketing communications : new ways to build and integrate communications by Paul Smith, Chris Berry and Alan Pulford by
  • Smith, Paul
  • Berry, Chris
  • Pulford, Alan
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 SMI.

12.
Strategic brand management : creating sustaining brand equity long term by Jean - Noel Kapferer by
  • Kapferer, Jean - Noel
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (6)Call number: 658.827 KAP, ...

13.
Understanding brands by ten people who do by
  • Cowley, Don (ed.)
Material type: Text Text
Publication details: London: Kogan Page Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.827 UND.

14.
Branding by Geoffrey Randall by
  • Randall, Geoffrey
Series: Marketing in action series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (1)Call number: 658.827 RAN.

15.
The skin of culture investigating the new electronic reality by
  • Kerckhove, Derick De
  • Dewdney, Christopher (ed.)
Material type: Text Text
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23 KER.

16.
Customer marketing : how to improve the profitability of your customer base by Jay Curry...[et. al.] by
  • Curry, Jay
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CUS.

17.
Marketing communication : an integrated approach by P. R. Smith by
  • Smith, P. R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI.

18.
11 steps to brand heaven : the ultimate guide to buying an advertising campaign by Len Weinreich by
  • Weinreich, Len
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 659.113 WEI.

19.
The effective use of statistics : a practical guide for managers (With Floppy) by Tim Hannagan by
  • Hannagan, Tim
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 519.5 HAN.

20.
Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester by
  • Sutherland, Max
  • Sylvester, Alice K
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUT.

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