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1.
What's next gen X ? : keeping up, moving ahead, and getting the career you want by Tamara J. Erickson by
  • Erickson, Tamara. J
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 650.14 ERI.

2.
Managing in the service economy by James L. Heskett by
  • Heskett, James L
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658 HES.

3.
Hearing the voice of the market : competitive advantage through creative use of market information by Vincent P. Barabba and Gerald Zaltman by
  • Barabba, Vincent P
  • Zaltman, Gerald
Material type: Text Text
Language: English
Publication details: Boston: harvard Business School Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.802 BAR.

4.
The advertising advantage by Harvard Business Review
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV.

5.
Service management by Harvard Business Review
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1991
Availability: Items available for loan: KEIC (1)Call number: 658.804 SER.

6.
Product juggernauts : how companies mobilize to generate a stream of market winners by Jean-Philippe Deschamps and P. Ranganath Nayak by
  • Deschamps, Jean-Philippe
  • Nayak, P. Ranganath
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1995
Availability: Items available for loan: KEIC (1)Call number: 658.56 DES.

7.
Corporate identity : making business strategy visible through design by Wally Olins by
  • Olins, Wally
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1989
Availability: Items available for loan: KEIC (6)Call number: 658.4012 OLI, ...

8.
Mass customization : the new frontier in business competition by B. Joseph Pine, Foreword by Stan Davis by
  • Pine, B. Joseph
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1993
Availability: Items available for loan: KEIC (1)Call number: 658.575 PIN.

9.
Simply better : winning and keeping customers by delivering what matters most by Patrick Barwise and Sean Meehan by
  • Barwise, Patrick
  • Meehan, Sean
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

10.
Teaching and the case method : text, cases and readings by Louis B. Bornes, C. Roland Christensen and Abby J. Hansen by
  • Barnes, Louis B
  • Christensen, C. Roland
  • Hansen, Abby J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1994
Availability: Items available for loan: KEIC (1)Call number: 650.0712 BAR.

11.
Competing for the future by Gary Hamel and C. K. Prahalad by
  • Hamel, Gary
  • Prahalad, C. K
Material type: Text Text
Language: English
Publication details: Bostan M.A.: Harvard Business School Press 1994
Availability: Items available for loan: KEIC (5)Call number: 658.4012 HAM, ...

12.
The loyalty effect : the hidden force behind growth, profits, and lasting values by Frederick F. Reichheld with Thomas Teal by
  • Reichheld, Frederick F
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.4 REI.

13.
CEO : building a $400 million company from the ground up by Sandra L. Kurtzig, Tom Parker by
  • Kurtzig, Sandra L
  • Parker, Tom
Material type: Text Text
Language: English
Publication details: New York: Harvard Business School Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.4063 KUR.

14.
Teaching and the case methods by Louis B. Barnes, C. Roland Christensen and Abby J. Hansen by
  • Barnes, Louis B
  • Christensen, C. Roland
  • Hansen, Abby J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1994
Availability: Items available for loan: KEIC (1)Call number: 371.3 BAR.

15.
The world in 2020 : power culture and prosperity by Hamish McRae by
  • McRae, Hamish
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1994
Availability: Items available for loan: KEIC (2)Call number: 338.5443 MCR, ...

16.
Reputation : realizing value from the corporate image by Charles J. Fombrun by
  • Fombrun, Charles J
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (4)Call number: 659.2 FOM, ...

17.
The balanced scorecard : translating strategy into action by Robert S. Kaplan and David P. Norton by
  • Kaplan, Robert S
  • Norton, David P
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.4012 KAP.

18.
Net gain : expanding markets through virtual communities by John Hagel III and Arthur Armstrong by
  • Hagel, John
  • Armstrong, Arthur
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.800285467 HAG.

19.
Commercializing new technologies : getting from mind to market by Vijay K. Jolly by
  • Jolly, Vijay K
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.575 JOL.

20.
The social life of information by John Seely Brown and Paul Duguid by
  • Brown, John Seely
  • Duguid, Paul
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2000
Availability: Items available for loan: KEIC (1)Call number: 303.4833 BRO.

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