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1.	Image from Amazon.com	Hypnotic writing : how to seduce and persuade customers with only your words by Joe Vitale by Vitale, Joe Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 659.1 VIT. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Five key principles of corporate performance management by Bob Paladino by Paladino, Bob Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.406 PAL. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	International marketing research by C. Samuel Craig and Susan P. Douglas by Craig, C. Samuel Douglas Susan P Edition: 3rd ed. Material type: Text Language: English Publication details: Chichester: John Wiley and Sons, Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	The employer brand : bringing the best of brand management to people at work by Simon Barrow and Richard Moseley by Barrow, Simon Moseley, Richard Material type: Text Language: English Publication details: New Jersy: John Wiley and Sons Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.314 BAR. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Brands laid bare : using market research for evidence-based brand management by Kevin Ford by Ford, Kevin Material type: Text Language: English Publication details: New Jersy: John Wiley and Sons, Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.827 FOR. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium by Andrew Ingram and Mark Barber by Ingram, Andrew Barber, Mark Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 659.14209421 ING. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	The rise of the Chinese consumer : theory and evidence by Jonathan Garner, with contributions Vincent Chan, Marisa Ho, Dong Tao and CSFB Sector Teams by Garner, Jonathan Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 306.30951 GAR. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Rethinking marketing : developing a new understanding of markets by Hakansson, Hakan (ed.) Harrison, Debbie (ed.) Waluszewski, Alexandra (ed.) Material type: Text Publication details: West Sussex: John Wiley and Sons Ltd., 2004 Availability: Items available for loan: KEIC (2)Call number: 658.8 RET, ... Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Working with agencies : an insider's guide by Michael Sims by Sims, Michael Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.83 SIM. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	The brand innovation manifesto : how to build brands, redefine markets and defy conventions by John Grant by Grant, John Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 GRA, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Work goes mobile : Nokia's lessons from the leading edge by Michael Lattanzi, Antti Korhonen and Vishy Gopalakrishnan by Lattanzi, Michael Gopalakrishnan, Vishy Korhonen, Antti Material type: Text Language: English Publication details: England: John Wiley and Sons., Ltd. 2006 Availability: Items available for loan: KEIC (2)Call number: 338.762138456 LAT, ... Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Brand vision : how to energize your team to drive business growth by David Taylor by Taylor, David Material type: Text Language: English Publication details: Chichester: John Wiley and Sons Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Apples, insights and mad investors : an entertaining analysis of modern marketing by Jeremy Bullmor, foreword by Sir Martin Sorrell by Bullmor, Jeremy Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 BUL. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Alliance brand : fulfilling the promise of partnering by Mark Darby by Darby, Mark Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2006 Availability: Items available for loan: KEIC (2)Call number: 658.044 DAR, ... Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Predicting market success : new ways to measure customer loyalty and engage customers with your brand by Robert Passikoff by Passikoff, Robert Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8343 PAS. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Can we do that?! : outrageous PR stunts that work? by Peter Shankman by Shankman, Peter Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 659.2 SHA. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Marketing your retail store in the internet age by Bob Negen and Susan Negen by Negen, Bob Negen, Susan Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.87 NEG. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Trump-style negotiation : powerful strategies and tactics for mastering every deal by George H. Ross by Ross, George H Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.4052 ROS. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters by Joseph Sugarman by Sugarman, Joseph Material type: Text Language: English Publication details: New Delhi: John Wiley and Sons Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 659.132 SUG. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Logos and no gos : how to understand and get the most out of your brand IP by Geoff Steward by Steward, Geoff Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 346.420488 STE. Place hold Save to lists Add to cart (remove)