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	1.	Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by Belch, George E Belch, Michael A Edition: 4th ed. Material type: Text Language: English Publication details: Boston: McGraw-Hall Companies, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL. Place hold Add to cart (remove)
	2.	Contemporary advertising by William F. Arens by Arens, William F Edition: 7th ed. Material type: Text Language: English Publication details: Boston: McGraw-Hall Companies, Inc. 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE. Place hold Add to cart (remove)
	3.	Contemporary advertising by William F. Arens by Arens, William F Edition: 10th ed. Material type: Text Language: English Publication details: New York: McGraw-Hall Companies, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE. Place hold Add to cart (remove)
	4.	Essentials of contemporary advertising by William F. Arens and David H. Schaefer by Arens, William F Schaefer, David H Material type: Text Language: English Publication details: New York: McGraw-Hall Companies, Inc. 2009 Availability: Items available for loan: KEIC (2)Call number: 659.1 ARE, ... Place hold Add to cart (remove)

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