Strategy in advertising : matching media and messages to market and motivations by Leo Bogart

By: Material type: TextTextLanguage: English Publication details: Illinois: NTC Publishing House 1986Edition: 2nd edDescription: xiii, 406p., ind. 24 cm x 16 cmISBN:
  • 0842230944
Subject(s): DDC classification:
  • 659.1 BOG
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Holdings
Item type Current library Call number Status Barcode
Books KEIC 659.1 BOG (Browse shelf(Opens below)) Available 627

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