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1.
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The people business : how ten leaders drive engagement through internal communications by Annabel Dunstan and Imogen Osborne by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning 2017
Availability: Items available for loan: KEIC (1)Call number: 658.45 DUN.

2.
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Marketing research : measurement and method by Donald S. Tull and Del I. Hawkins by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 TUL.

3.
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Marketing models by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy by
Material type: Text Text
Language: English
Publication details: Delhi: PHI Learning 2013
Availability: Items available for loan: KEIC (5)Call number: 658.8 LIL, ...

4.
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Enterprisewide resource planning : theory and practice by Rahul V. Altker by
Material type: Text Text
Language: English
Publication details: New Delhi;India: PHI Learning Pvt.Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 658.022 ALT.

5.
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Performance management : strategies, interventions, drivers by Srinivas R. Kandula by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658 KAN.

6.
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Financial accounting for business managers by Asiah K. Bhattacharyya by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 657 BHI.

7.
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The anatomy of persuasion by Norbert Aubuchon by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI learning Pvt. Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4052 AUB.

8.
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Customer relationship management : concepts and cases by Alok Kumar Rai by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.13 RAI.

9.
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Financial accounting : a managerial perspective by R. Narayanaswamy by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 657 NAR.

10.
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Truth : new rules for marketing in a skeptical world by Lynn Upshaw by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 UPS.

11.
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E-commerce: an Indian perspective by P. T. Joseph by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.84 JOS.

12.
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Marketing Channels by Anne T. Coughlan, Erin Anderson, Louise W. Stern and Adel I. El-Ansary by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 COU.

13.
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Predictive modelling in strategic marketing by Purba Halady Rao by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 RAO.

14.
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Service marketing : the Indian context by R. Srinivasan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Leraning Pvt. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.804 SRI.

15.
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Managing innovation and new product development : concepts and cases by Mukesh Chaturvedi, Aseem Kumar and Manmohan Rahul by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt., Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658 CHA.

16.
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Statistics for managers using microsoft excel by David M. Levine, Devid F. Stephen, Timothy C. Krehbiel and Mark L. Berenson
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 519.50285 STA.

17.
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Marketing practices in developing economy : cases from South Asia by
Material type: Text Text
Publication details: New Delhi: PHI Learning Private Ltd., 2009
Availability: Items available for loan: KEIC (1)Call number: 658.800954 MAR.

18.
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Consumer behaviour : buying, having, being by Michael R. Solomon by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SOL.

19.
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Neuromarketing : a peep into customer's minds by J. K. Sharma, Deepali Singh, K. K. Deepak and D. P. Agrawal
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.80019 NEU.

20.
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Consumer behaviour : insights from Indian market by Ramanuj Majumdar by
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAJ.

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