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1.
Marketing research (With SPSS ver 9.0 CD) by Alvin C. Burns and Ronald F. Bush by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

2.
Principles of service marketing and management by Christopher Lovelock and Lauren Wright by
  • Lovelock, Christopher
  • Wright, Lauren
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

3.
Retail buying by Jay Diamond and Gerald Pintel by
  • Diamond, Jay
  • Pintel, Gerald
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.72 DIA.

4.
Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
  • Keller, Kevin Lane
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

5.
Applied visual merchandising by Kenneth H. Mills and Judith E. Paul by
  • Mills, Kenneth H
  • Paul, Judith E
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1982
Availability: Items available for loan: KEIC (1)Call number: 659.15 MIL.

6.
Convergence marketing : strategies for reaching the new hybrid consumer by Yoram (Jerry) Wind, Vijay Mahajan with Robert E. Gunther foreword by John Hangel by
  • Wind, Yoram (Jerry)
  • Mahajan, Vijay
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIN.

7.
Case in strategic marketing (CSM) by David Rosenthal and Lew G. Brown by
  • Rosenthal, David
  • Brown, Lew G
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.800926 ROS.

8.
Instructor's manual with disks : BrandsTM a marketing game by Randall Chapman by
  • Chapman, Randall
Material type: Text Text
Language: English
Publication details: Engelwood Cliffs: Prentice Hall, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.802 CHA.

9.
Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller by
  • Keller, Kevin Lane
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

10.
Consumer behavior in marketing strategy by John A. Howard by
  • Howard, John A
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOW.

11.
Consumer behaviour in marketing strategy by John A. Howard by
  • Howard, John A
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOW.

12.
BrandmapsTM : the competitive marketing strategy game by Randall G. Chapman by
  • Chapman, Randall G
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Engelwood Cliffs: Prentice Hall, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.802 CHA.

13.
Instructor's manual BrandmapsTM : the competitive marketing strategy game by Randall G. Chapman by
  • Chapman, Randal G
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Engelwood Cliffs: Prentice Hall, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.802 CHA.

14.
Management accounting by Anthony A. Atkinson...[et al.]
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.1511 MAN.

15.
Creative advertising : theory and practice by Sandra E. Moriarty by
  • Moriarty, Sandra E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

16.
Design and marketing of new products by Glen L. Urban and John R. Hauser by
  • Urban, Glen L
  • Hauser, John R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.5752 URB.

17.
Marketing classics : a selection of influential articles by Ben M. EnisKeith K. CoxMichael P. Mokwa by
  • Enis, Ben M
  • Cox, Keith K
  • Mokwa, Michael P
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 ENI.

18.
Data analysis using regression models : the business perspective (with Floppy) by Edward W. Frees by
  • Frees, Edward W
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 300.1519536 FRE.

19.
Marketing : real people, real choices by Michael R. Solomon and Elnora W. Stuart by
  • Solomon, Michael R
  • Stuart, Elnora W
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 SOL.

20.
Global Marketing : a marke-responsive approach by Svend Hollensen by
  • Hollensen, Svend
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (2)Call number: 658.848 HOL, ...

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