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1.
Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011 by
  • Aggarwal Sharma, Ashita (ed.)
  • Chattopadhyay, Atish
  • Kamath, Renuka (ed.)
  • Kulkarni, Anil B (ed.)
  • M. S. Rao (ed.)
  • Mohan, Harsh (ed.)
  • Palekar, S. K. (ed.)
Material type: Text Text
Publication details: Mumbai: S. P. Jain Institute of Manegement and Research 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAS.

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2.
Case studies in making marketing acconutable : metrics for measuring marketing effectiveness : selected entries from SPJIMR marketing impact awards (SMIA) 2012 (with CD) by
  • Kamath, Renuka (ed.)
  • Sharma, Ashita Aggarwal (ed.)
Material type: Text Text
Publication details: Mumbai: S. P. Jain Institute of Manegement and Research, 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAS.

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3.
Impact : Case studies in marketing effectiveness ; Winning case from SPJIMR marketing impact awards 2004 to 2013 (with CD) by
  • Sharma, Ashita Aggarwal (ed.)
  • Kamath, Renuka (ed.)
Material type: Text Text
Publication details: Mumbai: S. P. Jain Institute of Manegement and Research, 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAS.

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