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1.
Hypnotic writing : how to seduce and persuade customers with only your words by Joe Vitale by
  • Vitale, Joe
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 VIT.

2.
Five key principles of corporate performance management by Bob Paladino by
  • Paladino, Bob
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.406 PAL.

3.
International marketing research by C. Samuel Craig and Susan P. Douglas by
  • Craig, C. Samuel
  • Douglas Susan P
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA.

4.
The employer brand : bringing the best of brand management to people at work by Simon Barrow and Richard Moseley by
  • Barrow, Simon
  • Moseley, Richard
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.314 BAR.

5.
Brands laid bare : using market research for evidence-based brand management by Kevin Ford by
  • Ford, Kevin
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 FOR.

6.
An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium by Andrew Ingram and Mark Barber by
  • Ingram, Andrew
  • Barber, Mark
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.14209421 ING.

7.
The rise of the Chinese consumer : theory and evidence by Jonathan Garner, with contributions Vincent Chan, Marisa Ho, Dong Tao and CSFB Sector Teams by
  • Garner, Jonathan
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 306.30951 GAR.

8.
Rethinking marketing : developing a new understanding of markets by
  • Hakansson, Hakan (ed.)
  • Harrison, Debbie (ed.)
  • Waluszewski, Alexandra (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd., 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 RET, ...

9.
Working with agencies : an insider's guide by Michael Sims by
  • Sims, Michael
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 SIM.

10.
The brand innovation manifesto : how to build brands, redefine markets and defy conventions by John Grant by
  • Grant, John
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 GRA, ...

11.
Work goes mobile : Nokia's lessons from the leading edge by Michael Lattanzi, Antti Korhonen and Vishy Gopalakrishnan by
  • Lattanzi, Michael
  • Gopalakrishnan, Vishy
  • Korhonen, Antti
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons., Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 338.762138456 LAT, ...

12.
Brand vision : how to energize your team to drive business growth by David Taylor by
  • Taylor, David
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY.

13.
Apples, insights and mad investors : an entertaining analysis of modern marketing by Jeremy Bullmor, foreword by Sir Martin Sorrell by
  • Bullmor, Jeremy
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 BUL.

14.
Alliance brand : fulfilling the promise of partnering by Mark Darby by
  • Darby, Mark
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2006
Availability: Items available for loan: KEIC (2)Call number: 658.044 DAR, ...

15.
Predicting market success : new ways to measure customer loyalty and engage customers with your brand by Robert Passikoff by
  • Passikoff, Robert
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8343 PAS.

16.
Can we do that?! : outrageous PR stunts that work? by Peter Shankman by
  • Shankman, Peter
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.2 SHA.

17.
Marketing your retail store in the internet age by Bob Negen and Susan Negen by
  • Negen, Bob
  • Negen, Susan
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.87 NEG.

18.
Trump-style negotiation : powerful strategies and tactics for mastering every deal by George H. Ross by
  • Ross, George H
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4052 ROS.

19.
The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters by Joseph Sugarman by
  • Sugarman, Joseph
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.132 SUG.

20.
Logos and no gos : how to understand and get the most out of your brand IP by Geoff Steward by
  • Steward, Geoff
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 346.420488 STE.

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